BBA2026 CSU Different Ways to Communicate with Their Organizations Mini Project

  

InstructionsFor this assignment, you will research the different ways that managers and leaders use communication to guide their organizations.Feel free to use the same organization you researched for the Unit VI Case Study. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched the organization in Unit VI. You can use the same sources for both assignments, if applicable.Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you believe that it is the same type of message that a manager would send? Why, or why not?Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the two types of communication styles in your assignment.Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be effective?Note: You do not need to use Apple for this assignment. It is provided as an example only.Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length, not including the title and reference pages. Content, organization, and grammar/mechanics will be evaluated.
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Running head: CHEMISTRY
1
Case Study NIOSH
Jennifer Heid
Columbia Southern University
Date:07/03/2019
Case Study NIOSH
CHEMISTRY
2
Part One: Volume Calculation for Each Sample
Pump calibration/rate of both the pre-and post-sampling = 0.05L/min
Sample 1collection time = 430minutes
Sample2 collection time =440minutes
The volume of each collected sample=( ∗ )
Therefore, for sample 1=( ∗ )= 0.05*430=21.5L
For sample2= ( ∗ )= 0.05*440=22L
Part Two: Concentration Calculation for Each Sample
Sample 1 weight in front section = 5,000 µg of methyl n-amyl ketone, S1F
Sample 1 weight in back section= 200 µg of methyl n-amyl ketone, S1B
Sample 2 weight front section =4,000 µg of methyl n-amyl ketone, S2F
Sample 2 weight back section =50 µg of methyl n-amyl ketone, S2B
Blank for front and back sections= 0= BF; BB
Concentration for sample 1

Concentration= = (
S1F+S1B−BF−BB
5000+200−0−0

21.5
) µg/L=(
But 1µg/L =1 mg/m3
Therefore, Conc. of sample 1 in mg/m3= 241.86 mg/m3
Concentration of sample 2
) = 241.86µg/L
CHEMISTRY
3

Concentration= = (
S2F+S2B−BF−BB
4000+50−0−0

22
) µg/L=(
) = 184.09microgram/L
Therefore, conc. in mg/m3= 184.09mg/m3
Concentrations in ppm
constant∗mg/m3
Concentration in ppm = ℎ
Therefore, for sample 1=
For sample 2=
24.45∗241.86
24.45∗184.09
114.2
114.2
=51.78ppm
= 39.41ppm
Part Three: Result Comparison to OSHA PEL
Concerning the samples collected for both 1 and 2, their results are lower than the OSHA
PEL of 100ppm, that is, and sample 1 had 51.78ppm while sample 2 had 39.41ppm.
Regarding the comparison, the NIOSH method 2553 employed in the identification is thus in
conformity with OSHA requirements since this methodology has revealed the conformance in
this setting. As a result, it serves as a suggested method to put in use. Furthermore, its exposure
limit of the methyl n-amylketone sample is as well the same as that of the OSHA permissible
exposure limit (National Institute for Occupational Safety and Health, 2003).
Part Four: Result Comparison to ACGIH TLV
Question 1
Concerning the samples collected for both 1 and 2, their results seem incredibly close to
the ACGIH exposure limit with the outcome of sample 1 slightly higher as compared to the
exposure limit issued by the ACGIH. Regarding the ACGIH, its exposure limit gets exceeded;
CHEMISTRY
4
thus this company should get investigated for conformity in case its recommendations are to get
utilized in this analysis (National Institute for Occupational Safety and Health, 2003).
Question 2
The organization dependency focuses on the compliance; therefore, with that in mind, I
would suggest comparing the outcomes of my sampling to the OSHA permissible exposure limit
granted by OSHA. Consequently, because the OSHA PELs are authorized limits, this industry
can then implement their compliance as well as their use (National Institute for Occupational
Safety and Health, 2003). It would get required of an organization to conform to the principles
and standards established by OSHA, and failure to do so can result in legal suits.
On the contrary, the TLVs of the ACGIH has not authorized limits but recommended that
as well support the PELS. As a result, I would propose to my boss to make a comparison with
the permissible exposure limit issued by OSHA to conform to the laws and regulations.
CHEMISTRY
5
References
National Institute for Occupational Safety and Health. (2003). Ketones II: Method 2553. In P. M.
Eiler & M. E. Cassinelli (Eds.), NIOSH manual of analytical methods (4th ed.). Retrieved
from http://www.cdc.gov/niosh/docs/2003-154/pdfs/2553.pdf
STARBUCKS’ COMMUNICATION STRATEGY
Communication Strategies
Jennifer Heid
Columbia Southern University
Date:08/13/2019
1
STARBUCKS’ COMMUNICATION STRATEGY
2
Introduction
A communication strategy is vital for the success of a business. Usually, a communication
strategy can range from a global campaign to a face-to-face interaction (Golob et al., 2013).
Starbuck’s communication strategy clarifies what needs to be done. Starbucks uses its
communication strategy to portray its message to the outside world effectively. Starbucks, an
American based coffer corporation majorly specializes in a chain of coffeehouse restaurants. The
firm aims at providing an exquisite coffee experience for its customers. The communication
strategy for Starbucks utilizes advertising, sales promotion; launch offers, public relations,
publicity, and social media.
Summary of Starbucks’ Communication Strategy
Taecharungroj (2017) discusses how innovative communication processes have helped
Starbucks resolve issues relating to public relations. The top reason Taecharungroj (2017) holds
that position is social media is a crucial platform for marketers and firms to engage all stakeholders.
A second reason Taecharungroj (2017) holds the position that Starbucks should engage and
communicate with the public on platforms like Twitter. A third reason Taecharungroj (2017) holds
the position that Starbucks makes use of marketing communication strategy to reach the target
audience.
Starbucks’ marketing communication strategy is quite pivotal as it pulls consumers to
make a conclusive decision on whether or not to buy the company’s products. To gain a competitive
advantage in the marketplace, Starbucks makes use of social media platforms to interact with the
audience. Starbucks, a renowned corporation utilizes both print and electric media to make the
advertisements feasible. Occasionally, Starbucks makes new products which it introduces to the
STARBUCKS’ COMMUNICATION STRATEGY
3
market. Social media is used to publish new information and push the brand in the global market.
Being the largest coffee chain house in the world, Starbucks’ marketing communication strategy
has primarily contributed to the success of the firm. Starbucks is among the most admired brands
globally. For this and many other reasons, Starbucks must use the most effective communication
strategy to increase brand loyalty and tap into a more extensive consumer base. Taecharungroj
(2017) believes that Starbucks use of social media platforms to push its brand has been significant.
Analysis of the Communication Strategy
Starbucks engages the firm’s valuable clients via different social media sites. The company
has a Twitter account which primarily caters for the welfare of the consumers. Unlike the firm’s
competitors, Starbucks started to use viral marketing and social media to push its products. This
communication strategy has had a massive implication on the volume of sales. Sales have
increased significantly, and the firm has continually made a lot of revenue. In 2016, Starbucks
used over $ 248.6 million to make different advertisements globally (Taecharungroj, 2017). The
ads were placed across different electronic and print media. To date, this move was crucial because
it improved the company’s product sales. The use of mobile apps improved Starbucks’ sales and
production. The firm has indeed utilized informational technology well.
Starbucks launched its social media campaign back bin 2009. This campaign encouraged
consumers to purchase drinks in their shops and get a free pastry. The use of social media initiative
attracted over a million customers. Examples of social media marketing campaigns included
@tweetacoffee, Pumpkin Latte, and Blonde Roast, among others (Taecharungroj, 2017). Starbucks
adopted social media as an effective communication channel with the target market to come up
STARBUCKS’ COMMUNICATION STRATEGY
4
with new products. This move took into account the opinions, feedback, and preferences of
customers.
Typically, Starbucks incorporates marketing mix in the firm’s integrated communication
strategy, and this has played in its favor. The communication strategy employed by Starbucks
reduces the time needed to avail services and products to consumers. Business diversification has
improved Starbucks’ value chain. Also, the communication strategy has ensured that Starbucks
shareholders only receive the best experiences and services; services offered are top-notch Golob
et al., 2013). The use of branding campaign and promotions are effective communication strategies
which have positively impacted Starbucks’ continuous improvement.
A significant problem with the communication strategy is the language barrier. Consumers
who are not English speakers are disadvantaged. These can be improved if messages are made
translatable. Also, most Starbucks hardly use promotional video in the communication strategy.
This makes their competitors like McDonald’s benefit more. Such can be improved if the firm
utilizes promotional video on their social media platforms. Effective management could help in
problem-solving if they use a communication strategy which is clear, precise, and informational
to all target markets.
Integration Techniques
Competition, the threat of substitutes and new entrants and strong bargaining power can
be detrimental if a firm’s communication strategy is ineffective (Golob et al., 2013). Starbucks has
an effective communication strategy which has contributed immensely to the firm’s success. This
communication strategy can be integrated into my current workplace to increase sales, improve
brand loyalty, and the financial performance of the company. For instance, my employers should
STARBUCKS’ COMMUNICATION STRATEGY
5
incorporate the use of social media to reach a wider audience and improve customers’ experience.
A lot of people uses social media platforms, and if the company focuses on it as a communication
channel, sales can be increased. Moreover, my employers should adopt the use of brand promotion
and campaign. Making the brand known to a broader target market is a long term communication
strategy which improves the firm’s overall performance.
Conclusion
Brand campaign and brand campaign have improved the company’s production wing. In
2014, Starbucks initiated the first-ever worldwide brand campaign with the primary focus on the
firm’s products (Taecharungroj, 2017). Notably, the brand campaign also focused on customer
experiences since it’s the direct link between the firm’s philosophy and core values. Starbucks has
implemented an effective communication strategy used by employees and management. After
being fostered for an extended period, Starbucks’ communication strategy has had positive
impacts, entirely. The communication strategy has genuinely inspired brand loyalty.
STARBUCKS’ COMMUNICATION STRATEGY
6
References
Golob, U., Elving, W. J., Nielsen, A. E., Thomsen, C., Schultz, F., Podnar, K., & Colleoni, E.
(2013). CSR communication strategies for organizational legitimacy in social
media. Corporate Communications: an international journal.
Taecharungroj, V. (2017). Starbucks’ marketing communications strategy on Twitter. Journal of
Marketing Communications, 23(6), 552-571.
https://doi.org/10.1080/13527266.2016.1138139
Retrieved August 8, 2019, from

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