Examine sales ethics and the development of customer relationships.Explain how to assess customer satisfaction after a saleUse technology to enhance follow-up and buyer-seller relationshipsExplain actions salespeople can take to ensure customer satisfactionSummarize methods used to develop continued customer relationshipsDifferentiate among sales presentation methods.Summarize the reasons prospects raise objectionsDescribe the five major types of sales resistanceExplain how to use the LAARC method to overcome buyer resistanceDescribe effective approaches for responding to buyer objectionsExplain the role of communications in sales.Explain why it is essential to focus on the customer when planning sales calls
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