Corporate Response to Public Backlash: Website Post

  

InstructionsSelect a car manufacturer based in the United States. Create a corporate website post to address a recent business decision regarding the selection of an international car part supplier over a well-respected U.S. supplier as described in the milestone prompt. Review the module resources and other online topics for examples of strategic best practices by contemporary communicators. This milestone will allow you to demonstrate your ability to be innovative and creative in your approach to formulating a strategic response as outlined in Final Project I.Article: Crisis Communications: Managing Corporate Reputation in the Court of Public OpinionArticle: Friday Five: Make It or Break It—How to Respond to a CrisisArticle: Dolce & Gabbana Respond to Backlash Over Their Remarks About Gay Families: ArticleVideo: BP’s PR Offensive BP Gulf CommunicationWebpage: Apple’s Response to iCloud/iPhone Celebrity Photo Hacking ScenarioAPA STYLEGUIDELINES ATTACHED
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COM 620 Milestone One Guidelines and Rubric
Overview: Corporate communications must deal with public opinion on many of their decisions. In this assignment, you will develop a corporate response to a
public backlash.
Prompt: In this scenario, you will select a car manufacturer based in the United States and create a corporate website post to address a recent business decision
regarding the selection of an international car part supplier over a well-respected U.S. supplier. You have been tasked by your superiors to compose a response
to be issued on behalf of the manufacturer to address backlash at the national level. However, sensitivity to diverse cultures will be crucial due to the posts
accessibility via a digital environment. The communication should be offered in response to an upsurge of negative publicity. It should offer the reasons for the
selection of a global supplier and discuss the decision based upon the quality of product and the cost-savings for the consumer. The communication should
underscore the organization’s overall commitment to the retention of U.S. suppliers and provide transparency with regards to the vendor selection process. You
are to consider and demonstrate the following:




Messaging and tone applied to your response
Multiple audiences and the impact strategic communication has on their culture
Effectiveness of strategic communication as it relates to disinterested and resistant parties
Your knowledge of proper strategic communication formatting and context in the articulation of your response
Guidelines for Submission: The paper must address diverse audience in proper mass media format. It should be double spaced and use 12-point Times New
Roman font and one-inch margins. Use APA style for citations.
Critical Elements
Website Post
Messaging and Tone
Audience Analysis
Response to Public
Backlash
Exemplary (100%)
Website post uses clear
messaging and tone to create
clarity and understanding
through a holistic approach
Proficient (90%)
Website post uses adequate
messaging and tone to create
clarity and understanding
through a holistic approach
Response clearly relates to
different cultures in the
communication and thoroughly
considers their differences
Message clearly addresses
disinterested/resistant parties
with positive information in
support of the organization
Relates to different cultures in
the communication and
considers their differences
Message adequately addresses
disinterested/resistant parties
with some information in
support of the organization
Needs Improvement (70%)
Website post needs further
development to properly
address clear messaging and
tone to create clarity and
understanding through a
holistic approach
Relates to different cultures in
the communication, but
reasoning on their differences
is unclear
Message addresses
disinterested/resistant parties,
but information in support of
the organization is not clear
Not Evident (0%)
Website post does not address
messaging and tone
Value
30
Does not relate to different
cultures in the communication
30
Message does not address
disinterested/resistant parties
30
Articulation of
Response
(APA/Mechanics)
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy to
read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
10
100%

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