Customer Relationship Management Plan , marketing homework help

  

unit_8.docx

unit8assignment.pdf

Don't use plagiarized sources. Get Your Custom Essay on
Customer Relationship Management Plan , marketing homework help
Just from $10/Page
Order Essay

Unformatted Attachment Preview

Creating a Strong Customer Relationship Management Plan
Scenario Marketing
Congratulations. You have just been named marketing manager of a major
franchise. Your job will be to perform the daily tasks of a marketing manager.
So what does a marketing manager do? As you know, marketing plays an
essential role in almost every industry segment. In its simplest form, marketing
management is about making certain that customers’ needs and wants are met
while increasing the profits of a company. A marketing manager’s responsibilities
can vary a great deal, but will always have this as a central purpose.
Click here to learn more about being a marketing manager.
Select one of the company’s below for which you would like to be marketing
manager.
Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements
and gourmet chocolate dipped fruit to order.
Cartridge World® – Cartridge Company – carries a complete line of both inkjet
and toner printer cartridges. Offers both remanufactured and Original Brand
(OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and
postage machines.
Liberty Tax Service® – Taxes – provides tax service to both consumers and
businesses.
Assumptions
The CEO of your company wants you to create a strong current customer
relationship management plan. You will present the plan as a PowerPoint
presentation with audio to all of the franchisees at the next annual franchise
meeting.
You may use these simple instructions to add audio to your presentation
See Rubric below for Assignment details.
[MT450: Marketing Management]
Unit 8 Assignment
Assignment:
In this Assignment, you will be using the PowerPoint narration tool to create your own audiovisual presentation of
your customer relationship management plan. Once you have done this, you can put this skill on your resume.
Audiovisual presentations are used in everything from customer service response, training employees, solving
problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning
business issues.
Create a PowerPoint presentation beginning with a title slide and following with an Introduction in
which you introduce your company of choice, and address the first two questions. Then proceed on to
include the CR management model headings and address the questions related to each facet to
create your customer relationship management plan.
Question 1: Consider the customer satisfaction model show below. Explain, why is it important to
measure customer expectations as well as actual satisfaction from consumption or usage?
Question 2: Given the proliferation of loyalty programs, how can you differentiate your program from competitors
programs?
Next, create a framework using the customer relationship management model as seen in the Assignment home
area. Now address the Customer Relationship Management Model questions:
CR Model
Questions to address regarding the model process step:
1. Create a database:
What does this look like and why?
2. Analysis:
How will you analyze your database? What formulas, methods will you use in
your analysis? Provide a fictional example.
3. Customer selection:
Give a rationale for selecting your customers. Will it strictly be based on
profitability or will you use other variables?
4. Customer targeting:
How will you reach your customers?
5. Relationship marketing:
Create a customer relationship marketing program.
6. Privacy issues:
Consider privacy issues.
7. Metrics:
How will you measure your results?
Elaborate on the bulleted points on each slide rather than just reading the slides. In other words, your PowerPoint
presentation provides an outline of what you will discuss in the audio portion of your presentation.
[MT450: Marketing Management]
Submission Directions
Your PowerPoint presentation should consist of 8–10 slides with an added title slide, using 24-pt. font, 4–5
bulleted points on each slide, and putting all additional content in the notes section. Submit your
presentation to Unit 8 Assignment Dropbox.
Go to Microsoft.com for complete directions on how to add audio to your
presentation: http://office.microsoft.com/en-us/powerpoint-help/add-narration-to-apresentation-HA001230306.aspx
Unit 8 Assignment – Grading Rubric
40
Possible
Points
Specific Presentation Objectives: Assignment
Checklist (80%): PowerPoint with audio
Differentiate your program from the competition
4
Database description
3
Database analysis
4
Give a rationale for selecting customers
3
Target market
4
Discuss how customer is reached
3
Create a customer relationship marketing program
6
Consider privacy issues
2
Discuss how results will be measured
3
Subtotal
32
Writing Style, Grammar, APA (20%)
Grammar and Spelling
3
PowerPoint presentation with audio: 8–10 slides
(include an additional title slide) with 4 to 5 bulleted
points in response on each slide with any additional
notes in notes section below slide.
3
Reference list and citations are provided
2
[MT450: Marketing Management]
8
Total
40

Purchase answer to see full
attachment

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code ESSAYSHELP