1. Introduction (25%) Provide a
brief synopsis of the meaning (not a description) of each Chapter and articles
you read, in your own words that will apply to the case study presented.
2. Your Critique (50%)
AIDS virus is a sensitive and private issue, which often creates
hesitation to reach out and educate. People are often reluctant
to publicly inquire on testing locations or other information. With the
AIDS epidemic becoming more alarming, government agencies are searching to
find a way to intervene.
The Florida Department of Health wanted to launch a marketing
campaign where people could privately and anonymously inquire about
AIDS/HIV information. Fifty-five percent of AIDS cases in the state of
Florida are between the ages of 13-39; the Florida Department of Health
needed to effectively communicate with this largely effected demographic.
1. Provide AIDS testing facilities information
located throughout Florida to citizens.
2. Keep identity anonymous allowing individuals to
privately gather information.
3. Effectively communicate
with the largely effected demographic of 13-39.
CASE STUDY CHALLENGE
should be asked to read the case and discuss all procedures done and suggest a
you can Provide AIDS testing facilities information located
throughout Florida to citizens.
3. How the marketing program can keep identity
anonymous allowing individuals to privately gather information.
How you can Effectively communicate with the largely effected demographic
3. Conclusion (15%)
Briefly summarize your thoughts &
conclusion to your critique of the case study and provide a possible outcome
for the Marketing department. How did these
articles and Chapters influence your opinions about planning and marketing?
will be based on how clearly you respond to the above, in particular:
clarity with which you critique the case study;
depth, scope, and organization of your paper; and,
Your conclusions, including a description of the impact of these Case study on any Health Care Setting and the
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