read the case ,and write 4-5 page paper and write a presentation, the ppt write the main point, and also write a paper of which is talk about expand the ppt main point.
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Each group will also need to submit a 5-page paper describing their findings and
recommendations. The paper should cover all the appropriate areas outlined in the evaluation
Evaluation criteria are listed below. Please consult with professor if you have detailed questions
about each area.
Definition of Key Issue(s):
Symptoms vs. core issues
Laundry list vs. clusters
Competitive Context (Industry, Culture)
What are the alternatives, possible courses of action in this situation?
Consistent with situation
Comparison of alternatives – what criteria were used to choose a recommendation?
Fits analysis and key issues identified
Justified by family, business & competition
What, How, By Whom, When?
Additional evaluation criteria applicable to the presentations:
Try to consider what questions might be asked ahead of time
Defends and builds upon recommendation
Be specific, show deep understanding of the situation, show that you have considered multiple
options & viewpoints
Work as team
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