Approach follows the Exec Summary. It is stand alone because I want to understand the parameters of your analysis. I see you as an expert in your industry and company. You may suggest alliances to reduce cost or you may introduce tech innovation or you might choose to outsource – to arrive at your business decisions. Most of the time approach allows you not to have a yes or no answer. For instance it gives me an opportunity to see why someone made this business decision. The best time to write it is after your paper. “Approach. Provide your intended audience with a solid, but brief, sense of the parameters of your analysis and who else you would consult in refining it further and why. Remember, your goal is to convince readers of the validity of your observations, while recognizing limitations that affect business decisions.”
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