fundamentals of buisness ethics in commerce

  

· 
Sparrow Pharmaceuticals is the maker
of several popular drugs used to treat high blood pressure and arthritis. Over
time, the company has developed a positive relationship with many of the
patients who use its medications through a quarterly newsletter that offers the
latest information on new medical research findings and general health and
fitness articles. The company just has been acquired by a group of investors
who also own Soothing Waters Hot Tubs and Spas. The marketing director for
Soothing Waters would like to use Sparrow’s mailing list for a direct-mail
promotion.

Ethics Questions:
1. 
What should Sparrow Pharmaceuticals
do?
2. 
Do you think it is ethical to use
customer information across multiple divisions of the same company? Explain.
3. 
To which marketing management
philosophy do you think the marketing director for Soothing Waters subscribes?
Explain.
4. 
Does the AMA Statement of Ethics
address the use of the customer information by multiple divisions of the same
company? Go to http://www.marketingpower.com
and review the statement. Then write a brief paragraph on how the AMA Statement
of Ethics relates to Sparrow Pharmaceuticals’ dilemma.

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