Sparrow Pharmaceuticals is the maker
of several popular drugs used to treat high blood pressure and arthritis. Over
time, the company has developed a positive relationship with many of the
patients who use its medications through a quarterly newsletter that offers the
latest information on new medical research findings and general health and
fitness articles. The company just has been acquired by a group of investors
who also own Soothing Waters Hot Tubs and Spas. The marketing director for
Soothing Waters would like to use Sparrow’s mailing list for a direct-mail
What should Sparrow Pharmaceuticals
Do you think it is ethical to use
customer information across multiple divisions of the same company? Explain.
To which marketing management
philosophy do you think the marketing director for Soothing Waters subscribes?
Does the AMA Statement of Ethics
address the use of the customer information by multiple divisions of the same
company? Go to http://www.marketingpower.com
and review the statement. Then write a brief paragraph on how the AMA Statement
of Ethics relates to Sparrow Pharmaceuticals’ dilemma.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more