Read the articles by Dravone and Gandal; Schepp; and
Craft on different products and how the demand for them has been estimated,
either correctly or incorrectly. Now consider a product produced by a
local firm. Explain how you might estimate the demand for this
product. Be specific and include a description of the variables you would
use and why you would use them. Be sure to discuss how you would collect
the data on the variables you need. Defend your answer and cite your
Dranove, D., & Gandal, N. (2003). The DVD-VS.-DIVX standard war:
Empirical evidence of network effects and preannouncement effects.Journal Of Economics &
Management Strategy, 12(3), 363-386. doi:10.1162/105864003322309518
Find an article on
ProQuest of some other database from the NAU library that estimates either the
elasticity of demand, the income elasticity, or the cross-price elasticity for
a good or service. Interpret the meaning of the elasticity results that
you found and discuss whether you agree with the results or not. Defend
your answer and cite your sources.
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