Minimum of 150 words for Marketing assignment below:
In past sales, people tended to have the
edge over most buyers in terms of information. However, over the past 15 years
access to timely and accurate information related to their business has changed
how purchasing agents view their jobs.
For one thing, they have been able to get better handle on their costs
and better determine which items to buy and from whom. How has this
proliferation of information affected the relationship both interpersonally and
professionally, between purchasing agents and the sales reps calling on them?
Discuss the following management of growing business:
Does the company you work for – or have worked
for – use KPIs? If so what was/is measured and how? From your perspective, was this successfully
If you had to implement KPIs in your
organization, which ones would you include & why?Please cite your work.
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