Project Business Process Of GM

  

Analysis of the business process of General MotorsAnalysis of the factors contributing the success of GMDo 30 Pages remaining I have done 5 pages Describe abut this Project i have done Introduction and brief history could you please do the remaining and submit in 12-15 hours ThanksChapter 1 (2-5 pages)
 I
– Introduction/Background Info (two-five pages)
a.Write about the brief history
of Auto manufacturing in general and GM in particularTill this i have done..
….
b. Problem statement (half  a page)
General Motors is one of the
largest car manufacturing in the world with over xxx brands. However the
company failed for bankruptcy due to several reason. The company was rescued by
the US government and was forced to restructure its production approach. The
purpose of this research study is to analyze how the company struggled to
maintain its identity and stay competitive in the global market.

Iii –
Research questions
1.How is GM strategy affects its
global presence?
2.What are the main factors for
GM to lose its focus?
3.How is the trend in the market
iii.Hypothesis
H0:
The business process reengineering effort to improve quality, delivery time,
and affordability helped GM to revive  
H1: The business process reengineering effort to
improve quality, delivery time, and affordability did not helpe GM to revive
 (You may have more than one hypothesis)

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v.Theoretical framework,
model  (1-5 pages)
1.Pick your theory
1.Theory of supply and demand
2.Theory of marketing
3.Quality management theory ( check)
4.Theory of competitiveness ( check)

vi.Expected outcome
 What
do you expect from this research?

a.Chapter 2_Literature Review (10-15 Pages at
least)  – a few peer review journal articles from ViU.edu  or other
sources
I. Past The history and evolution of
xxx

II.Present – Current -Challenges in exploring the
filed ( cost, complexities, implementation, training  competitive
advantage, culture, power ….)
III.Future – Trends in addressing these
issues
IV. Annotated
Bibliography
Pick five peer –review journal article and write
2-3 paragraph summarizing your understanding of the paper.
(  Little Analysis): How other researchers managed
to provide information on this topic (compare/contrast/analyze/ )
V.Expand the theoretical
framework from chapter one (optional)

b.Chapter 3_Research Method – Case Studies /Comparative analysis (between
different)/Qualitative or Quantitative Study/ Trend Analysis 
 Define
what QS
I.Identify your population
/define sampling/sampling framework
II.Develop questionnaires and
send using email/survey monkey/Facebook
– Data
collection procedures
II.Source of your data – secondary/primary
I.Analysis techniques –
a.Regression/cluster/simply
causal/

NO PAPER IS DUE – submit
draft to the GTA
ONLY 10-15 SLIDES
INCLUDE ABSTRACT (all should be written in
future tense)

Part two
Chapter 4_Data
Collection and Analysis (15 pages at least)
I. Identify your population
II.Collect your data
III.Identify sources/Analysis (secondary – peer
review, web, government reports,, books, and other sources
IV.Lots of tables charts and graphs
V.Use analysis techniques to evaluate your data –
graphs, charts, any additional techniques
d.Chapter 5_Recommendations /and or/ Conclusion
(1-3 pages)
I.Provide highlights of what you found in
II.Accept or reject hypothesis – give explanations

III.Lessons learned from the study
IV.Limitations of the study
f.References
I.At least 5- 10 peer-reviewed articles, and other
resources
II.Should be in APA format (GTA will provide
introduction and additional information
general_motors.docx

topics.docx

Unformatted Attachment Preview

General Motors
Introduction
General Motors is the world’s largest automobile company, the annual industrial output value of
more than 1000 billion dollars. The first letter of the first two words marked by General Motors
to its English name was from the (General Motro Corporation). By William Durant in September
1908, the Buick Motor Company on the basis of development, the establishment of the U.S. auto
city
of
Detroit.
Headquarters
are
still
located
in
Detroit.
General Motors Corporation ranks first in the 500 largest companies in the United States, ranked
second in the world’s largest industrial enterprises. It is up to 80 million employees in the United
States and around the world, distributed in 40 countries and regions of the world’s annual vehicle
output
of
the
universal
family
of
nine
million.
General Motors is one of the large enterprises of the United States the first implementation of
joint-stock and the Expert Group Management. General Motors produced cars, the typical
performance of the U.S. auto luxurious, spacious, comfortable, fast internal reserve power.
General Motors is particularly great importance to quality and adoption of new technologies.
Thus products of the General Motors Corporation was always been renowned in the hearts of
users.
General Motors Corporation, a partnership with Fiat, Suzuki, Isuzu, Fuji Heavy Industries Motor
Company.
The company was formed on September 16, 1908, in Flint, Michigan, as a holding company for
McLaughlin Car Company of Canada Limited and Buick, and then controlled byWilliam C.
Durant. At the beginning of the 20th century there were fewer than 8,000 automobiles in
America and Durant had become a leading manufacturer of horse-drawn vehicles in Flint before
making his foray into the automotive industry. GM’s co-founder was Charles Stewart Mott,
whose carriage company was merged into Buick prior to GM’s creation. Over the years Mott
became the largest single stockholder in GM and spent his life with his Mott Foundation which
has benefited the city of Flint, his adopted home. GM acquired Oldsmobile later that year. In
1909, Durant brought in Cadillac, Elmore, Oakland and several others. Also in 1909, GM
acquired the Reliance Motor Truck Company of Owosso, Michigan, and the Rapid Motor
Vehicle Company of Pontiac, Michigan, the predecessors of GMC Truck. Durant lost control of
GM in 1910 along with R. S. McLaughlin to a bankers’ trust, because of the large amount of debt
taken on in its acquisitions coupled with a collapse in new vehicle sales.
The next year, Durant started the Chevrolet Motor Car Company in 1911 in the U.S. in Canada
in 1915 and through this he secretly purchased a controlling interest in GM. Durant took back
control of the company after one of the most dramatic proxy wars in American business history.
Durant then reorganized General Motors Company into General Motors Corporation in 1916,
merging Chevrolet with GM and merging General Motors of Canada Limited as an ally in 1918.
Shortly after, he again lost control, this time for good, after the new vehicle market
collapsed. Alfred P. Sloan was picked to take charge of the corporation and led it to its post-war
global dominance when the seven manufacturing facilities operated by Chevrolet before GM
acquired the company began to contribute to GM operations. These facilities were added to the
individual factories that were exclusive to Cadillac, Buick, Oldsmobile, Oakland, and other
companies acquired by GM. This unprecedented growth of GM would last into the early 1980s
when it employed 349,000 workers and operated 150 assembly plants.
General Motors led global sales for 77 consecutive years from 1931 through 2007, longer than
any other automaker. In 2008, 2009 and 2010, GM has ranked as the second largest global
automaker by sales. The company regained its position as the world’s largest automaker, by
vehicle unit sales, in 2011.
General Motors acts in most countries outside the U.S. via wholly owned subsidiaries, but
operates in China through 10 joint ventures. GM’s OnStar subsidiary provides vehicle safety,
security and information services.
In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and
emerged from a government-backed Chapter 11 reorganization. In 2010, the reorganized GM
made an initial public offering that was one of the world’s top five largest IPOs to date and
returned to profitability later that year.
As of 2011, General Motors produces vehicles in 37 countries under thirteen
brands: Alpheon, Chevrolet, Buick, GMC, Cadillac, Holden, HSV, Opel, Vauxhall, Wuling, Bao
jun, Jie Fang, UzDaewoo. General Motors holds a 20% stake in IMM, and a 77% stake in GM
Korea. It also has a number of joint-ventures, including Shanghai GM, SAIC-GMWulingand FAW-GM in China, GM-AvtoVAZ in Russia, Ghandhara Industries in Pakistan, GM
Uzbekistan, General Motors India, General Motors Egypt, and Isuzu Truck South Africa.
General Motors employs 212,000 people and does business in more than 120 countries. General
Motors is divided into five business segments: GM North America (GMNA),Opel Group, GM
International Operations (GMIO), GM South America (GMSA), and GM Financial.
Ford’s market dominance gave the competition fits, especially General Motors, which was a
distant second in sales. In 1920 Pierre DuPont took over this sprawling, disorganized
conglomerate of auto firms assembled by Billy Durant in his attempt to create an industrydominating trust. DuPont appointed to run the reorganized firm a brilliant young
manager, Alfred Sloan, whose first task was to devise a strategy to crack Ford’s lock on the
market. He quickly ruled out head-on price competition, concluding that a capital fund the size
of the U.S. Treasury would be required to do so.Sloan decided that GM should offer not cheaper
cars but better quality cars in a greater variety. He based this decision on the presumption that
consumers with rising incomes who were buying a replacement for their first car wanted
something beyond basic transportation. But just what did “better quality” mean? This question
would be answered only after the first major battle between engineering and aesthetics.
GM’s engineering staff at this time was led by the legendary Charles Kettering, inventor of the
electric starter, the high-compression V-8 engine, and lead gasoline additives, the latter of which
subsequently proved to be a dangerous pollutant. He and his engineers defined better quality in a
utilitarian way, as improved performance and economy. In the early 1920s they were working on
an innovative air-cooled engine that GM planned to incorporate into the 1923 Chevrolet in order
to make it competitive with Ford’s Model T. It was called the “copper-cooled engine” because of
the copper fins on the block for dispersing heat. But the engine was delayed due to technical
problems, and Sloan grew impatient, declaring that this “engineering dream” undermined the
“commercial-mindedness of our strategic plan.” In other words, the goal of perfecting the
functioning of the car was cutting into profits. He ordered development of the air-cooled engine
sidetracked, deciding instead to offer in 1923 a Chevrolet with nine-year-old-technology but a
new body of the latest style. This gave the mass-produced car the look of an expensive craftbuilt
luxury car, with a lower roof, higher hood, and more rounded lines. Brisk sales of the newlooking Chevrolet convinced Sloan that to compete with Ford it was not necessary to lead in
engineering, but merely to offer consumers better looking cars with more variety. As a result,
there emerged an expression among the engineers at GM: “Whatever you do, don’t let GM do it
first.” Technical innovation was expensive and unpredictable; the best ideas required long
development and could ultimately prove infeasible. Aesthetic innovation–changing the cosmetic
look of the car–was relatively cheap and predictable.
Sloan also decided to rely on aesthetics to differentiate GM’s five brands in a clear price
hierarchy covering the entire automotive market. He slowly integrated the previously
independent brands of Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac into a scheme of
parts-sharing, which cheapened production by increasing the economies of scale on which mass
production relied. The different models and makes shared not merely mechanical parts, like
transmissions and brakes, but also the structural foundations of the body, called body shells. The
dozens of different GM models were all built on three shells of different sizes. The same shell
was made to look different, however, by the addition of superficial features like fenders,
headlights, taillights, and chrome trim that were unique to each model. GM also added cheap,
superficial variety in its mass-produced cars by developing in 1923 a nitrocellulose lacquer paint
called Duco, which combined the broad color range of lacquers with the quick drying time of
enamel. Ford’s basic black cars were thus eclipsed by GM’s dazzling variety of brightly colored
models. In the mid-1920s Sloan also introduced the annual model change, which similarly relied
on aesthetics. Every year the body style of all GM cars was changed slightly to give consumers
the look of newness and progress. However, underneath the dazzling new surfaces, the body
shells and mechanical parts remained unchanged, often for decades. These policies focused on
automotive style were responsible for propelling GM sales past Ford in 1927, when the Model T
was discontinued due to plummeting sales. To compete with GM’s more stylish cars, Ford was
forced to introduce in this year the Model A, whose styling also borrowed the look of the luxury
classics and inspired a popular song entitled “Henry’s Made a Lady out of Lizzie.”
Chapter 1 (2-5 pages)
I – Introduction/Background Info (two-five pages)
a. Write about the brief history of Auto manufacturing in general
and GM in particular
….
b. Problem statement (half a page)
General Motors is one of the largest car manufacturing in the world with over xxx brands. However the
company failed for bankruptcy due to several reason. The company was rescued by the US government
and was forced to restructure its production approach. The purpose of this research study is to analyze
how the company struggled to maintain its identity and stay competitive in the global market.
Iii – Research questions
1. How is GM strategy affects its global
presence?
2. What are the main factors for GM to
lose its focus?
3. How is the trend in the market
iii. Hypothesis
H0: The business process reengineering effort to
improve quality, delivery time, and affordability
helped GM to revive
H1: The business process reengineering effort to
improve quality, delivery time, and affordability
did not helpe GM to revive
(You may have more
than one hypothesis)
v. Theoretical framework, model (1-5 pages)
1. Pick your theory
1. Theory of supply and demand
2. Theory of marketing
3. Quality management theory ( check)
4. Theory of competitiveness ( check)
vi. Expected outcome
What do you expect from this research?
a. Chapter 2_Literature Review (10-15 Pages at least) – a few
peer review journal articles from ViU.edu or other sources
I. Past The history and evolution of
xxx
II. Present – Current – Challenges in
exploring the filed ( cost, complexities, implementation,
training competitive advantage, culture, power ….)
III. Future – Trends in addressing these
issues
IV.
Annotated Bibliography
Pick five peer –review journal article and write 2-3 paragraph
summarizing your understanding of the paper.
( Little Analysis): How other researchers managed to
provide information on this topic
(compare/contrast/analyze/ )
V. Expand the theoretical framework
from chapter one (optional)
b. Chapter 3_Research Method – Case Studies /Comparative
analysis (between different)/Qualitative or Quantitative Study/
Trend Analysis
Define what QS
I.
Identify your population /define sampling/sampling framework
II.
Develop questionnaires and send using email/survey
monkey/Facebook
– Data collection procedures
II. Source of your data
– secondary/primary
I.
Analysis techniques –
a.
Regression/cluster/simply causal/
NO PAPER IS DUE – submit draft to the GTA
ONLY 10-15 SLIDES
INCLUDE ABSTRACT (all should be written in future tense)
Part two
Chapter 4_Data Collection and Analysis (15 pages at least)
I. Identify your population
II. Collect your data
III. Identify
sources/Analysis (secondary – peer review, web,
government reports,, books, and other sources
IV. Lots of tables charts and graphs
V. Use analysis techniques to evaluate
your data – graphs, charts, any additional techniques
d. Chapter 5_Recommendations /and or/ Conclusion (1-3
pages)
I. Provide highlights of what you
found in
II. Accept or reject hypothesis – give
explanations
III. Lessons learned from the study
IV. Limitations of the study
f.
References
I. At least 5- 10 peer-reviewed articles, and other
resources
II. Should be in APA format (GTA will
provide introduction and additional information

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