Setting Up Shop, management homework help

  

(Continuation of the last 2 papers)Country: PhilippinesCompany: First National Bank Alaska     (www.fnbalaska.com)Section
Four; Setting Up Shop:
Setting Up Shop:
Assume your organization is going forward with entering into
the country you discussed in your country study. They are now in the process of
determining the more specific details of setting up business in that country.
They have asked you to write a report on your
recommendations as to how they should enter the country, staff the operation,
the type of international strategy they should use, and the marketing and
distribution strategy.
You are to
use at least three additional
sources to complete this assignment.  PLEASE remember to cite all your
sources; proper citation of your sources is a requirement for this course. This
assignment is to be a minimum of 3 – 4 pages typed, font 12, double-spaced.
Please support all recommendations
with sound reasoning and research.
You report must cover but not limited the following areas:
· 
Mode of Entry

Pick the most appropriate mode of entry

Discuss the pros and cons

Support your decision with research
· 
Human Resources

Staffing Needs
§ 
Management
§ 
Lower-Level employees

Staffing Approach
§ 
Ethnocentric, Polycentric, or Geocentric

Pay and Compensation

Training and Development

Union Concerns
· 
Marketing

Target Market & Market Segmentation

Pricing

Advertising
§ 
Cultural Concerns & Barriers
§ 
How will you address them

Competitor Marketing Analysis
· 
Distribution

Distribution Strategy

Suppliers
§ 
Use local, home country or a mix?

Production facilities (if needed)

Will you use outsourcing
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Term Project
MGT 4478: Managing in a Global Environment
Troy University
Section Four; Setting Up Shop:
Setting Up Shop:
Assume your organization is going forward with entering into the country you discussed in your country
study. They are now in the process of determining the more specific details of setting up business in that
country.
They have asked you to write a report on your recommendations as to how they should enter the
country, staff the operation, the type of international strategy they should use, and the marketing and
distribution strategy.
You are to use at least three additional sources to complete this assignment. PLEASE remember to cite
all your sources; proper citation of your sources is a requirement for this course. This assignment is to be
a minimum of 3 – 4 pages typed, font 12, double-spaced.
Please support all recommendations with sound reasoning and research.
You report must cover but not limited the following areas:



Mode of Entry
o Pick the most appropriate mode of entry
o Discuss the pros and cons
o Support your decision with research
Human Resources
o Staffing Needs
 Management
 Lower-Level employees
o Staffing Approach
 Ethnocentric, Polycentric, or Geocentric
o Pay and Compensation
o Training and Development
o Union Concerns
Marketing
o Target Market & Market Segmentation
o Pricing
o Advertising

 Cultural Concerns & Barriers
 How will you address them
o Competitor Marketing Analysis
Distribution
o Distribution Strategy
o Suppliers
 Use local, home country or a mix?
o Production facilities (if needed)
o Will you use outsourcing

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