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Assignment Three
One Hundred and Fifty Points
ASSIGNMENT III. Proposal.
Word Count: 1,000 to 1,250
Scenario: You have now, due to a remarkable stroke of brilliant networking, left the
company you originally worked for during assignment two because, while in the process
of evaluating the company you chose for assignment two, you (being the charismatic
person you are) made some invaluable contacts and negotiated yourself into a better
position at the very company you evaluated! As Milton might reminisce, fate has a
strange way of meandering through the lives of its participants. There is no time for
philosophizing now, though, because you find yourself in an enviable position in
management, and the first task you have before you is to generate a proposal based
loosely on some aspect of the evaluation you conducted for assignment two. You may
propose, for example, a new marketing strategy. Perhaps you have an idea for a new
advertisement. Alternatively, you may propose a new internal business policy to
enhance the efficiency of the company you evaluated. The evaluation you generated
for assignment two may not have been exhaustive, but it certainly provided an
opportunity for detailed insight into the company at hand. Consider how the company
may go about either (1) improving upon certain strengths you identified or (2)
addressing and remedying any weaknesses the evaluation uncovered. You might first,
as a form of pre-writing, want to conduct a targeted SWOT to refine your analysis of the
company, but remember, consider such an exercise to be a form of pre-writing. The
ultimate goal of the proposal is to offer real and practical suggestions to improve the
company you considered for essay two. Ultimately, the proposal must be specific, and
you must defend that proposal. Timelines and budgets should be a part of the proposal,
and you may want to consider the use of visual aids to help explain these aspects of
your proposal. Any number of proposals could be made to satisfy this assignment, so
you have some latitude here, and you should have general familiarity of the company
because of the work you completed during assignment two.
Consider all relevant logistics and statistics regarding the company you evaluated for
assignment two. Now, develop a detailed and specific proposal on a subject of your
choosing for the company. Avoid “magical thinking” — the repository of unreasonable
expectations and unlimited resources. Consider and clearly identify your audience for
the proposal, and use those strategies from lecture, discussion, and the texts you
believe are most effective to accomplish your goal. Counterarguments, in an effort to
avoid the logical fallacy of slanting, should be a part of the response. The proposal, a
specific form of a short report, may very well require research to rise to the burden of
proof, and the stronger responses likely will include a number of secondary sources to
support the framework of the proposal. After you identify the subject of your proposal
and your audience, begin a draft of your paper. You are welcome to use parts of the
second assignment you drafted, but cite them according to MLA as sources (unless
otherwise instructed by your TA) if you do so (in text and in a “works cited” page).
This assignment must be formatted according to the direction of your TA though there is
an expectation of clear citation any time you use outside material. Also, all work should
be meticulously organized and thoroughly proofread. The total page length for this
assignment is 1,000 to 1,250 words, so this assignment will be shorter than assignment
two.
+
Essay 3 Proposal

Detailed and specific proposal on a subject of your choosing for
the company
– new marketing strategy
– new internal business policy
– solve a problem

Timelines and budgets are required

Use SWOT analysis to help to draft your paper
+
Essay 3 Proposal

What is the prompt asking you to do?
+
Points to Consider

Word Count: 1,000 to 1,250
+
Points to Consider

Consider how the company may go about either (1) improving
upon certain strengths you identified or (2) addressing and
remedying any weaknesses the evaluation uncovered

Do not turn in a SWOT Analysis
+
Points Cont’d

Timelines and budgets should be part of the proposal

You are welcome to use parts of the second assignment you
drafted, but cite them according to MLA as sources (unless
otherwise instructed by your TA) if you do so (in text and in a
“works cited” page)
+
Format

Title Page: Prepared for, Written for, Written by

Table of Contents

Introduction

Problem Analysis (Prove that this is an issue)

Solution Description


Timeline
Budget

Justification (Why should this proposal be adopted?)

Conclusion

Works Cited Page

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