Technical Communication and Marketing Management

  

2 questions for two differnet courses the attached should explain everything
bm350_assignment_8__1_.docx

en360c_assignment_8__1_.docx

Don't use plagiarized sources. Get Your Custom Essay on
Technical Communication and Marketing Management
Just from $10/Page
Order Essay

Unformatted Attachment Preview

ASSIGNMENT 08
BM350 Marketing Management
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use
correct English, spelling, and grammar. Sources must be cited in APA format. Your response
should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the
Course Home page for specific format requirements.
Respond to the items below.
Part A: With Products, Is It Form or Function?
The “form versus function” debate applies in many arenas, including marketing. Some marketers
believe that product performance is the end all and be all. Other marketers maintain that the looks,
feel, and other design elements of products are what really make the difference.
Take a position: Product functionality is the key to brand success versus product design is the key to
brand success.
Part B: Is the Right Price a Fair Price?
Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a
product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running
shoes, and $500 concert tickets.
Take a position: Prices should reflect the value that consumers are willing to pay versus prices should
primarily just reflect the cost involved in making a product or service.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
CATEGORY
Exemplary
Part A Stated
10 points
Position (10 points) Student provides a clear,
logical description of what he
or she believes is the key to
brand success.
Part A Position
30 points
Support (30 points) Student provides a clear,
logical discussion of the
various considerations in
suppport of of what they
believe is the key to brand
success.
Part B Stated
10 points
Position (10 points) Student provides a clear,
logical description of what
they believe is the key to
pricing success.
Part B Position
30 points
Support (30 points) Student provides a clear,
logical discussion of the
various considerations in
suppport of what they
believe is the key to pricing
success.
Mechanics (10
10 points
Points)
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
Format (10 Points) 10 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.
Satisfactory
8 points
Student provides a mostly
clear, logical description of
what he or she believes is
the key to brand success.
20 points
Student provides a mostly
clear, logical discussion of
the various considerations in
suppport of of what they
believe is the key to brand
success.
8 points
Student provides a mostly
clear, logical description of
what they believe is the key
to pricing success.
20 points
Student provides a mostly
clear, logical discussion of
the various considerations in
suppport of what they
believe is the key to pricing
success.
8 points
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
8 points
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
This is the end of Assignment 8.
Unsatisfactory
5 points
Student provides a weak or
unclear description of what
he or she believes is the
key to brand success.
15 points
Student provides a weak or
unclear discussion of the
various considerations in
suppport of of what they
believe is the key to brand
success.
5 points
Student provides a weak or
unclear description of what
they believe is the key to
pricing success.
15 points
Student provides a weak or
unclear discussion of the
various considerations in
suppport of what they
believe is the key to pricing
success.
5 points
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
5 points
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
Unacceptable
2 points
Student provides a poor
description of what he or
she believes is the key to
brand success.
10 points
Student provides a poor
discussion of the various
considerations in suppport
of of what they believe is
the key to brand success.
2 points
Student provides a poor
description of what they
believe is the key to
pricing success.
10 points
Student provides a poor
discussion of the various
considerations in suppport
of what they believe is the
key to pricing success.
2 points
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
2 points
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
ASSIGNMENT 8
EN360 Technical Communication
Directions: Be sure to save an electronic copy of your answer before submitting it to
Ashworth College for grading. Unless otherwise stated, answer in complete sentences,
and be sure to use correct English, spelling and grammar. Sources must be cited in APA
format. Your response should be four (4) double-spaced pages; refer to the “Assignment
Format” page located on the Course Home page for specific format requirements.
Part A: Email/Text Problems
What are some of the problems that you have experienced when writing or receiving
poorly, perhaps hastily, written emails/texts? Describe at least five (5) types of issues.
Part B: Writing a Process Description
Select a specialized process that you understand well and that has several distinct steps.
Using the process description discussed in Chapter 19 of your textbook as a model, write
a one page description of this process.
Part C: Difficult to Follow Instructions
Find a short set of instructions or some other technical document from work or the
Internet that is hard to follow. Replicate or download those instructions at the top of a
one-page analysis. Assume that you are the Associate Director of Communications for
the company that produced this document and that you are doing a final review before the
document is released. Using the “Checklist for Instructions and Procedures” on the
following page (also found in Chapter 20 of your textbook), identify what, specifically,
makes the document difficult to use, providing a specific reference for each problem area.
Part D: Ted Talk Lecture Evaluation
Watch a 10-20 minute TED Talks lecture online (www.ted.com). There are 27 evaluation
criteria on the “Checklist for Oral Presentations” below (also found in Chapter 24 of your
textbook). Select 10 among them that you believe are most salient for this speaker.
Identify strong areas and areas that could have been better. Provide an example for each.
(These are skilled speakers, so you’ll probably be highlighting more strengths than
weaknesses.)
Grading Rubric
Please refer to the rubric below for the grading criteria for this assignment.
CATEGORY
Exemplary
Part A: Email/Text
20 points
Problems (20 points) The student provides 5+ wellwritten problems
experienced when writing or
receiving poorly, perhaps
hastily, written emails/texts.
Satisfactory
15 points
The student provides at
least 5 adequately written
problems experienced when
writing or receiving poorly,
perhaps hastily, written
emails/texts.
Part B: Writing a
15 points
12 points
Process Description The student accurately
The student follows the 3
(15 points)
follows the 3 segment
segment template to
template to completion. The completion. The process
process description has a
description is good but one
clear title, a concise and
or two of the steps could be
effecive introduction, a
clearer.
functional sequence, and it
can be easily understood
even for a novice.
Part C: Difficult to
20 points
15 points
Follow Instructions The student accurately
The student accurately
(20 points)
applies 5 or more of the 28
applies 5 of the 28
guidelines from the checklist guidelines from the
with applicable examples.
checklist with applicable
There are no
examples. There is no more
misidentifications.
than 1 misidentification.
Unsatisfactory
10 points
The student provides 5 or
less marginally written
problems experienced
when writing or receiving
poorly, perhaps hastily,
written emails/texts.
8 points
The student follows the 3
segment template to
completion. But the process
description is lacking in the
title, introduction,
sequence, or ease of
understanding.
Unacceptable
5 points
The student provides 5 or
less poorly written
problems experienced
when writing or receiving
poorly, perhaps hastily,
written emails/texts.
5 points
The student fails to follow
the 3 segment template to
completion. And the
process is lacking in the
title, introduction,
sequence, or ease of
understanding.
10 points
The student accurately
applies only 4 of the 28
guidelines from the
checklist with applicable
examples. There are 2 or
more misidentifications.
5 points
The student accurately
applies less than 3 of the
28 guidelines from the
checklist with applicable
examples. There are 3 or
more misidentifications.
Part D: Ted Talk
Lecture Evaluation
(20 points)
Mechanics Grammar,
Punctuation,
Spelling (10 Points)
Format – APA
Format, Citations,
Organization,
Transitions (15
Points)
20 points
The student applies 10 of the
most salient evaluation
criteria with clear, concise,
and persuasive descriptions
and examples that assess the
success or failure of the
speaker.
10 points
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
15 points
The student applies 10 of
the most salient evaluation
criteria with good
descriptions and examples,
some of which lack
specificity and are
unpersuasive.
8 points
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
10 points
The student applies fewer
than 8 of the most salient
evaluation criteria with
descriptions and examples
that lack specificity.
5 points
The student applies fewer
than 6 of the most salient
evaluation criteria with
descriptions and examples
that are vague and
nonspecific.
5 points
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
2 points
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
15 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.
Excellent organization,
including a variety of
thoughtful transitions.
12 points
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
Adequate organization
includes a variety of
appropriate transitions.
8 points
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
Essay is poorly organized,
but may include a few
effective transitions.
5 points
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
Essay is disorganized and
does not include effective
transitions.
This is the end of Assignment 8.

Purchase answer to see full
attachment

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code ESSAYSHELP