Term Paper part 1


Individual Term Paper – At least 2 pages – serious inquiries only
College of Business and Economics
The task for your term paper is to prepare a draft marketing plan for a product or service that you wish to consider for implementation. Ideally this would be an offering within the scope of your current healthcare employment, if feasible. 
* You can choose the product or service

We will follow Appendix A of Essentials of Health Care Marketing
In Part 1 you are to complete the Company Profile and Industry Overview. Each should be limited to one (1) page in length addressing the points in Appendix A.
Appendix A of Essentials of Health Care Marketing

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Company Profile

Type of Organization
Name of Organization
Hours of Operation
Scope of Service Line
Clients Served
Location of clinics/services
Description of Business

Industry Overview

social changes
economic changes
demographic changes
healthcare delivery changes
this is an analysis of the industry and economy in which the organization operates
It demonstrated a current understanding of industry characteristics and trends
a trend is a definite, predictable direction of events
Conduct this type of research using secondary data sources

There is at least one page incorporating the Company profile and one page incorporating the Industry overview

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