Individual Term Paper – At least 2 pages – serious inquiries only
College of Business and Economics
The task for your term paper is to prepare a draft marketing plan for a product or service that you wish to consider for implementation. Ideally this would be an offering within the scope of your current healthcare employment, if feasible.
* You can choose the product or service
We will follow Appendix A of Essentials of Health Care Marketing
In Part 1 you are to complete the Company Profile and Industry Overview. Each should be limited to one (1) page in length addressing the points in Appendix A.
Appendix A of Essentials of Health Care Marketing
Type of Organization
Name of Organization
Hours of Operation
Scope of Service Line
Location of clinics/services
Description of Business
healthcare delivery changes
this is an analysis of the industry and economy in which the organization operates
It demonstrated a current understanding of industry characteristics and trends
a trend is a definite, predictable direction of events
Conduct this type of research using secondary data sources
There is at least one page incorporating the Company profile and one page incorporating the Industry overview
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