Part 1 (2-3 paragraphs each part, reference if needed)
You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following:
State the product and brand
Create a 3-question survey that includes the following:
A gender question
A recall question
A Likert Scale question on recall
Survey 5 males and 5 females
Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.
If you are engaging in research, be sure to cite the source(s) in APA format.
Week 8 Main Discussion Post
This week, your post should sum up your findings and conclusions from Week 1.
Week 1 question
Week 1 Main Discussion Post
Describe a research study that used human subjects and was properly done from an ethical standpoint.
The study should be based in the marketing or business disciplines.
Explain why the study was done well based on what you have learned so far.
Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
Because you are engaging in research, be sure to cite your source(s) in APA format.
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