The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.Required structure and content:
Table of Contents
Marketing Mix: product, promotion, distribution, pricing
Implementation and Evaluation Plan
Final PowerPoint Presentation
You will prepare no more than 15 slides summarizing the findings from your paper. Please cite your sources and use in-text citation if necessary. You can use graphs, pictures, talking points and videos but make sure to provide 13 slides of content without these supplements.
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