Provide a 8 pages analysis while answering the following question: SMART Goal Setting Strategy. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Not only is social media technology used for social communications, but companies and/ or businesses also use this platform to increase online brand awareness (Keen, 2012). Online presence has a number of goals and/ or measures that need to be achieved so as to make it successful. These include availability, sustainability, involvement, connections, and recognisability. Availability is the capability to ensure that the online presence has been fully established at all times. Involvement refers to the capability of the social media platform to be frequently used by interested parties. Connections are the capability of the social media platform to allow users to stay connected and/ or in touch with their families and/ or friends. In the event that social media does not fulfill this goal (measure), then it should be improved so as to reflect this attribute. Recognisability is the capability of the social media platform to become aware of the masses of people online. A number of strategies could be implemented so as to create a sound and stable recognizable online presence. This includes mass advertisements for the website. Sustainability is the capability of the social media platform to be maintained so as to ensure that its existence is long-lived. With regard to this essay, the goal being set is that of teaching at least seven (7) people before April 1, 2013, what I have learned from the following books: “The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations”, “How Great Leaders Inspire Everyone to Take Action” and “Winning in a World Transformed by Social Technologies”. “The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations” book was written by Beckstrom and Ori. This book was selected based on the sound business ideology that was projected by the authors with regard to the types of organizations that exist. The book started off with a fairly intriguing notion. That is, if you chop off a spider’s head, it dies instantly. However, if you chop off the leg of a starfish, it actually grows back with time.
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