Compose a 1250 words assignment on : renova toilet paper. Needs to be plagiarism free! The article covers a brief history of management of Renova. Seabra de Sousa et al. note that that the company started its operations in 1939 when its brand first came into existence in 1818. It expanded internationally in 1990 after Portugal joined European Union. The case addresses issues surrounding the establishment and expansion of Renova Company. The company seeks to identify the best brand that can offer competition to the rival firms that offer similar products. The case focuses on the year 2005 events in Western Europe when its activities split into hygienic products and disposable tissues. A summary of products revenue is highlighted in details. Raquel reveals in the case study that in the year 2005, Renova had a share of less than 1 percent in the Western Europe compared to its competitors also found in the tissue industry. Renova Company specialized in not only black toilet papers but also covered manufacture of kitchen towels as well as kitchen rolls. The case study also gives highlights on some of the clients to Renova. The clients include Carrefour, Lidl, and Tesco (Seabra de Sousa et al. 1). .Raquel also addresses the total sales and revenues that Renova made in the year 2005. The article approximates sales of tissue paper category at €220 million. The study further describes how Renova has universally penetrated the market at above 90 percent despite the limited populations of its market. The article also focuses on the market segmentation of toilet tissue papers in Western Europe.
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