Create a 6 pages page paper that discusses marketing principles of a baby product company. With the disposable income among young parents, particularly in the UK, the baby care product market is increasing at a steady rate.The consumer demographics in the market for baby care products in the UK show that an increasing number of kids and young children are taking to using a variety of products which made for themselves to do their activities safely and easily. The purchasing behavior of UK consumers of baby care products in particular is determined by the price elasticity of demand plus a variety of external factors (Cook, 2007). Five senses as outlined below don’t essentially act as the ultimate determinants of purchasing decisions of consumers. In fact, a bewildering array of endogenous and exogenous variables plays a very big role in consumers’ decisions. However, what’s seen, heard, felt, smelled, and tasted matters in the immediate decision-making process. Thus, the family unit is the most basic factor which drives buying decisions for baby products.The value statement for the baby products can be based on the company’s customer value creation strategy with safety, care, quality, and fun. As a value statement shows, the first word is safety. This key concept has become a very big issue in current times. For instance, Baby Product comes from a variety of sources and a variety of countries. The potential customer must be informed about the level of safety for their kids. The word care carries greater weight because parents and elders care for their kids. Similarly, quality matters because children need quality products. Fun is associated with keeping the kids happy during the playtime. Thus, each baby product must be exciting enough for the kid.Moreover, a few extensive and serious research studies have to be undertaken to determine the extent of influence on consumers’ decisions .to buy baby products and this should not be limited only to the semiotics but also extended to a study of how brand loyalties are formed even in the absence of any tendency to associate personal preferences of consumers with some product quality.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more