Expert Answer :Redbox’s Strategy in the Movie Rental Industry – c

  

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, “Redbox’s Strategy in the Movie Rental Industry,” on page C-104. After analyzing the case, elaborate on the following questions:
1.  What are the chief elements of Redbox’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Redbox is taking? What type of competitive advantage is Redbox trying to achieve? 
2.  What does a SWOT analysis of Redbox reveal about the overall attractiveness of its situation and future prospects?
3.  What strategic issues or problems does Redbox management need to address? Draw upon the discussion on p. 125 in Chapter 4 to develop your “worry list” and to state the issues/problems in the recommended form. 
4.  What recommendations would you make to Redbox management? At a minimum, your recommendations should cover what to do about each of the strategic issues/problems identified in question 3. In addition, each recommendation should be supported with convincing arguments based on your analysis of Redbox’s situation.
at actions do you recommend that Sara Lee management take to improve the company’s performance and boost shareholder value? Your recommended actions must be supported with convincing, analysis-based arguments.

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