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WATSON ANALYTICS EXERCISE
OBJECTIVE
To critically assess the business value of analytics and recent trends in business analytics
automation.
ASSIGNMENT INSTRUCTIONS
Given advances in business analytics software automation, there will be less demand for
business analysts and data scientists in 10 years.
Participate in class discussion about the videos and read through some of the written materials
provided. Drawing from your personal experience with SAP Lumira and your choice of the
resources provided, write a short paper that either argues in favor or against the view expressed
above. There is no right or wrong answer to this assignment, though some of the possible
arguments are stronger than others. Your paper should conform to the following format (template
provided at end of this document):

Formatted with paper title in capital letters followed by your name;

Formatted with size 12 Times New Roman font with 1.5 spacing;

Between 200 and 400 words (less than one full page!);

Written with proper paragraphs;

Follow APA citation standards when citations are used.
EVALUATION
You will be evaluated on the following criteria:

Did you explain why business analytics is valuable to companies? (0.5 points)

Did you offer a well-reasoned argument about whether automation will impact business
analytics in the coming years? (1 point)

Is your paper well-written and properly structured? (0.5 points)
USEFUL RESOURCES
Some good resources to get you started (some videos will be shown and discussed in class):

Life at Google (2018). Meet Business Analysts at Google. Retrieved from


Crème Global (2016). The Data Scientist – 60 Second Data Science. Retrieved from


Watson Analytics (2016). Which Watson Analytics Edition is Right for Me? Retrieved
from https://www.youtube.com/watch?v=u2It7b5j3uw

McKinsey Global Institute (2017). What’s now and next in analytics, AI, and automation.
Retrieved from https://www.mckinsey.com/featured-insights/digital-disruption/whatsnow-and-next-in-analytics-ai-and-automation
Case studies on IBM Watson Analytics:

IBM (n.d.). Mears Group. Retrieved from https://testdev.watson.analytics.ibmcloud.com/solutions/success-stories/mears-group

IBM (n.d.). Legends Hospitality. Retrieved from https://testdev.watson.analytics.ibmcloud.com/solutions/success-stories/legends-hospitality

IBM (n.d.). Southern Connecticut State University. Retrieved from https://testdev.watson.analytics.ibmcloud.com/solutions/success-stories/southern-connecticut-stateuniversity?ajs_aid=317aa00f-f90e-4779-8f97-8dc2bd0ac4cc&cm_sp=WAMicrosite-_Organic-_-Organic-_-Organic
Some longer resources (only for those who want to learn more):

Lukyanenko, A. (2018). A long-term Data Science roadmap which WON’T help you
become an expert in only several months. Retrieved from
https://towardsdatascience.com/a-long-term-data-science-roadmap-which-wont-help-youbecome-an-expert-in-only-several-months-4436733e63ff

IBM (n.d.). 23 Reasons to Get Excited About Data. Retrieved from
https://www.ibm.com/downloads/cas/K7YREGMX
COMM/MGMT 3511 ASSIGNMENT 3 TEMPLATE
By Colin Conrad
Assignment 3 papers are formatted with a title and author name as per the format provided. It
should be between 200 and 400 words, formatted in size 12 Times New Roman font with 1.5
spacing, and structured in proper paragraphs. Papers following this format will not generally
exceed one page in length, though the citation section may exceed it slightly. Citations are
expected to adhere to the style recommended in the APA Publication Manual, which is
summarized on the Dalhousie University library website (Dalhousie University Libraries, n.d.).
References
Dalhousie University Libraries (n.d.). APA Style (6th) Quick Guide. Retrieved from
https://cdn.dal.ca/content/dam/dalhousie/pdf/library/Style_Guides/apa_style6.pdf

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