Expert Answer:Campaign Proposal Design

  

Solved by verified expert:Campaign Design: you will present your idea for how each of the digital communication technologies that will be used in this campaign. For each technology, you will describe how that technology will be used to disseminate a specific part of your campaign. Detail your ideas for how to use the digital communication technologies to disseminate this message. These do not have to be definitive, but should demonstrate your early thoughts on how to use a website, blog, podcast, vodcast, social networks, and digital game or mobile app as part of this campaign.The more detail you can provide here, then the more feedback I can give. You should make clear the following: What aspect of your campaign’s message will be communicated through each technology?How will the message given through each technology be impacted by the nature of that technology? (affordances, constraints)How will the message given through each technology add to the overall campaign? (unique, specific, connected) You must cite course material to explain your reasoning for using the technologies as you have described. Your term sheets will be useful here, and use a proper citation format. //=============================================== Here are some details the topic is “volunteer work” I will attached some work that will help you for sure as you are working on this paper. Please use words that i will send you and cite them. they are very important. please this need to be more than 1200 word and less than 1500.
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Proposal
We would want to work in a nonprofit campaign that related to service. It will be
journalism campaign. We want to inform people about the opportunities that they have and the
volunteer work that they can do around at Dominican university and the surrounding area. We
want to that because we have done some volunteer work and we really see that there is a need for
more people as to help with time and sometimes with money. As we planning to use different
types of media and technology, we will make sure that all the information that we are sharing are
consistent and are really represent our goal of informing people about opportunities that would
benefit the individual and the community. We will have our social networks which define as
websites that use to connect people as friends and family with each other (What is a social
network?). We will allow people to connect with our websites, and as they are connecting with
friends and other family members, this will allow us to have our word shared with many people
using the social networks. We will have our accounts to be associated with feedback. Feedback
is basically a way to response to an action occurs (“Social television engagement: An
examination of content, interpersonal, and medium relationships,” n.d.). As our goal to make
people informed about different opportunities for volunteer work, we will allow them to share
their reaction of the service they have done, and we will also be open to answer their questions
about any future events that we will post.
Furthermore, we will allow a space for dialogues. Dialogues defines as a tool that use to
make people communicate and understand each other although they could have different point of
view or different perspectives of each other (“Dialogue as a Communication Tool | Experience,”
2017). By allowing that, people will have better experience as they are doing volunteer work.
They would be able to improve some of their communication skills as to how to help other
showing respect and a sense of unity. Because we understand that people are busy and could just
read fast though our events, we will make what is called Scalability. Scalability describes to be
presenting important contents in a way that would makes it easier for the reader to just scan them
with no need to have analyzing what they read (“UX Design Practices: How to Make Web
Interface Scannable – Knowing Design,” 2018). By doing so, people would encourage people to
come and get it straight to the point or the goal that we have. Finally, it is very important to
mention that we will be using news aggregate. This defines as a way that collect content from
different websites and present them in on place or one website (“What’s new in news
aggregation?,” 2012). We would gather all the service and volunteer opportunities one place so
when someone is trying to find a place to do some volunteer work. It would be easier for them to
access everything and have different of options as of what service to do, when to do it and people
will have a location that works for them.
References
Dialogue as a Communication Tool | Experience. (2017, August 10). Retrieved from
https://www.experience.com/advice/professional-development/dialogue-as-acommunication-tool/
Social television engagement: An examination of content, interpersonal, and medium
relationships. (n.d.). Retrieved from
https://firstmonday.org/ojs/index.php/fm/article/view/8548/7707
What’s new in news aggregation? (2012, July 18). Retrieved from
https://www.theguardian.com/media-network/media-network-blog/2012/jul/17/what-isnew-news-aggregation
What is a social network?|Affilorama,(2019) retrieved from
https://www.affilorama.com.internet101/social-networks
UX Design Practices: How to Make Web Interface Scannable – Knowing Design. (2018,
September 26). Retrieved from http://knowing.design/ux-design-practices-how-to-makeweb-interface-scannable/
Proposal
We would want to work in a nonprofit campaign that related to service. It will be
journalism campaign. We want to inform people about the opportunities that they have and the
volunteer work that they can do around at Dominican university and the surrounding area. We
want to that because we have done some volunteer work and we really see that there is a need for
more people as to help with time and sometimes with money. As we planning to use different
types of media and technology, we will make sure that all the information that we are sharing are
consistent and are really represent our goal of informing people about opportunities that would
benefit the individual and the community. We will have our social networks which define as
websites that use to connect people as friends and family with each other (What is a social
network?). We will allow people to connect with our websites, and as they are connecting with
friends and other family members, this will allow us to have our word shared with many people
using the social networks. We will have our accounts to be associated with feedback. Feedback
is basically a way to response to an action occurs (“Social television engagement: An
examination of content, interpersonal, and medium relationships,” n.d.). As our goal to make
people informed about different opportunities for volunteer work, we will allow them to share
their reaction of the service they have done, and we will also be open to answer their questions
about any future events that we will post.
Furthermore, we will allow a space for dialogues. Dialogues defines as a tool that use to
make people communicate and understand each other although they could have different point of
view or different perspectives of each other (“Dialogue as a Communication Tool | Experience,”
2017). By allowing that, people will have better experience as they are doing volunteer work.
They would be able to improve some of their communication skills as to how to help other
showing respect and a sense of unity. Because we understand that people are busy and could just
read fast though our events, we will make what is called Scalability. Scalability describes to be
presenting important contents in a way that would makes it easier for the reader to just scan them
with no need to have analyzing what they read (“UX Design Practices: How to Make Web
Interface Scannable – Knowing Design,” 2018). By doing so, people would encourage people to
come and get it straight to the point or the goal that we have. Finally, it is very important to
mention that we will be using news aggregate. This defines as a way that collect content from
different websites and present them in on place or one website (“What’s new in news
aggregation?,” 2012). We would gather all the service and volunteer opportunities one place so
when someone is trying to find a place to do some volunteer work. It would be easier for them to
access everything and have different of options as of what service to do, when to do it and people
will have a location that works for them.
References
Dialogue as a Communication Tool | Experience. (2017, August 10). Retrieved from
https://www.experience.com/advice/professional-development/dialogue-as-acommunication-tool/
Social television engagement: An examination of content, interpersonal, and medium
relationships. (n.d.). Retrieved from
https://firstmonday.org/ojs/index.php/fm/article/view/8548/7707
What’s new in news aggregation? (2012, July 18). Retrieved from
https://www.theguardian.com/media-network/media-network-blog/2012/jul/17/what-isnew-news-aggregation
What is a social network?|Affilorama,(2019) retrieved from
https://www.affilorama.com.internet101/social-networks
UX Design Practices: How to Make Web Interface Scannable – Knowing Design. (2018,
September 26). Retrieved from http://knowing.design/ux-design-practices-how-to-makeweb-interface-scannable/
Websites
Convergent Media
Website Types
• Destination
– Entertainment identity
– A place people want to go to
– Example: http://us.coca-cola.com/home/
• Informational
– Facts identity
– A place people need to go to
– Example: http://www.coca-colacompany.com/
• Both require same branding considerations, but
they provide different functions for consumers
based on what consumers want
Website Features
• Home Page
– Aka Index Page or Parent Page or Landing Page or Primary
Page
– Main web page, primary result in web search
– “First impressions”
• Hyperlinks
– Shortcuts, reference points – often displayed via hypertext
– Connecting web page to web page across website, WWW
• Link primary page to secondary pages
– Connecting content to content within web page
• Navigation Bar
– Section of web page specified for aiding movement within,
across
– Series of hypertext describing website web pages
Website Features
• Example:
http://www.dom.edu/departments/communi
cation/index.html
• What are the primary and secondary pages?
• Where are the hyperlinks and hypertext?
• Where is the navigation bar?
Website Design Considerations
• Interface design
– Usability
• how easily navigated, intuitive
– Functionality
• usefulness of features to complete task
– Accessibility
• alternative formats for access
– Visualization
• aesthetically pleasing, not distracting
Website Design Considerations
Website Design Considerations
• Navigation flow
– Logic structure for navigation
• How to move throughout the website
• Flow within website
• From primary home page to secondary web pages
– Use of hyperlinks to facilitate movement, creation of
3D document
• Location of navigation bar
• Ability to go to different areas of the website with ease
– Should be intuitive, predicting how users’ would want
to move through the different areas of the website
Website Design Considerations
• Content flow
– Content construction, layout
• Flow across web page




Move from header to footer, from sidebar to sidebar
Use to colors, images, blocking text
Control how the user reads across the screen
Bring user’s focus to specific features, information,
multimedia, etc.
– Too cluttered, too much to take in, harder to know
where to look
Website Design Considerations
• Branded for locating
– Helps navigation, retention of site
– Starts with URL / Domain name
• Should reflect brand: business, purpose, goal
• The reason people buy up domain names to later sell to
companies, organizations, celebrities
– Visual look / graphic design should reflect brand
• Logo, colors, font, etc.
• Tone should be consistent as with any other IMC messages
– Tone should reflect brand
• What type of content
• How express content
Blogs
Convergent Media
What is a blog?
• A Web log: Online journaling of daily events
– Formal or informal
– Intimate or not
– Individual or collective
• Simplified website design
– Web 2.0 idea: structure facilitates content
creation & sharing
Discussing Blogging
• What does blogging help us do?
– What are the benefits of blogging?
• How does blogging hinder us?
– What are the drawbacks of blogging?
• Why do people blog?
Microblogging
• Blogging smaller communiques
– Short sentences, individual images, video links
• 1st microblogs in 2005 = tumblelogs
– “quick & dirty stream of consciousness”
• Microblogging services provided by
– Facebook & Google+ status updates
– Twitter
• More turnaround, more interactivity, more
connection with audience
Modifying Websites, Blogs
• HTML = Hyper Text Markup Language
– Coding for how webpage formatted
– If just black & white text, then HTML not needed
– HTML for fonts, colors, specialized text, graphics, embedded
video, etc
• HTML tag
– Coding element informs Web browser how to portray text
– letters/words between < and >




: tells Web browser beginning of HTML document
: page header
: page title
: beginning Web page content

– See handout for common tags

• Can modify HMTL of web pages, blog posts on WordPress

Modifying Websites, Blogs
• Widgets
– Application added to interface (website, blog) to
add specific functionality
• Designed to be small program to perform specific
function
• Allows customization of interface

• WordPress allows variety of widgets
– See for support, variety of widgets available:
Widgets

Websites and Blogs and You

APPLICATION TO YOUR CAMPAIGNS

Critiquing Websites
• With a partner, choose one of the following websites:





www.cnn.com
www.nytimes.com
www.tnt.tv
www.mtv.com
www.mcdonalds.com
www.chicagobears.com

• Discuss & present to class:



How does it display branding?
What do you think of the navigation flow?
What do you think of the content flow?
What would you change?

Website Design Maps
• Creation of map to visualize navigation across
website
– What is ability to move between web pages?

Primary Page

Secondary
Pages

• One-way traffic, or more interconnected? How can
traffic flow,
navigate
between
these pages?

Deconstruct Website
• Pick a website from below:





www.foxnews.com
www.suntimes.com
www.hulu.com
www.comedycentral.com
www.bk.com
www.packers.com

• Draw a map – using any illustration method – to show
connections, navigation between:
– Primary Page
– At Least 10 Secondary Pages

• Discuss briefly how easy it is to navigate the site.

Blogging and Public Relations
• Social Press
– No longer just traditional press
– Everyone now can become “journalist” via blogging,
microblogging

• Public relations now needs build relationships with
“new influencers”
– Bloggers: locate relevance for company, read &
participate, immerse in blogosphere, personalize, tell a
good story with brevity
– Tweeters: share by participating, optimize time by finding
professionals, manage by adding influencers, engage to
gain attention and trust

• Above all else: Strategize & Be Truthful

Blogs: Sharing Expertise
• What could be the blog for your
business/organization?
– What interests of the business might overlap with the
interests of your customers?
• What are the similarities in your brand and your audience?

– What content could you offer to this audience based
on these shared interests?
– How could the blog be used to further businesscustomer relationships?
– How could the blog be used to further your brand?

• Think about these answers, then we will go
around the room to hear your thoughts

Blogging & Journalism
• Most common form of blogging…
• Any form of news reporting…
• Examples of journalism blogs
– Professional journalists at news orgs
– Professional journalists at start-ups (Daily Kos vs Red
State)
– Semi-professional/amateur journalists at news orgs
– Semi-professional/amateur journalists at start-ups
• From celebrities & personalities (Andrew Breitbart)
• To everyday people (Bill Hansen vs Doug Hagin)

• Does blogging hurt or help traditional journalism?
• Should journalism blogs be held to same ethical
standards?

Blogging & Marketing/PR
• Corporate Blogs
– Benefit: provide interested community with valuable
information on consistent basis
– Drawback: must make certain content is valuable to audience,
not valuable to company
• 80%/20% rule as good rule of thumb: authenticity over selling

– Needs organization of who’s producing, for what purpose,
when and how much, and with particular meaning, personality
and rules
– Corporate blogs:
• Southwest Airlines: http://www.blogsouthwest.com/
• GE: http://www.gereports.com/
• Dell: http://en.community.dell.com/dellblogs/Direct2Dell/b/direct2dell/

Blogging & Marketing/PR
• Small business website
– Central location for business information,
customer interaction, branding
• BungoBox
• Kuborra

Blogging & Entertainment
• Music blogs
– Run by musicians: provide information, distribute entertainment
content
• Radiohead
• OK Go
• Amanda Palmer

• Narrative blogs




Fictional blogs (Wilf’s World) & parody blogs (Fake Steve Jobs)
Blooks → mostly nonfiction (I Can Has Cheezburger)
Webcomics (Girls with Slingshots)
Experimental novels & serials (Yanni’s Block, The Urban 30)
Experimental social writing/publishing (Fifty-Two Stories)

How to Get Noticed: SEO
• Write good title tags, keywords
– Short, snappy, on-topic = catch search engine

• Participate in other’s blogs
• Social bookmark yourself
– del.icio.us, Technorati
– But only really good ones

• Create unique, under discussed niche
– Don’t talk trends




Link like it’s a research paper
Don’t have ads until you’re popular
Go multimedia in posts
Be human, be personal/able

HOW TO DESIGN A BLOG…
WORDPRESS SOFTWARE

Websites
Convergent Media

Website Types
• Destination
– Entertainment identity
– A place people want to go to
– Example: http://us.coca-cola.com/home/

• Informational
– Facts identity
– A place people need to go to
– Example: http://www.coca-colacompany.com/

• Both require same branding considerations, but
they provide different functions for consumers
based on what consumers want

Website Features
• Home Page
– Aka Index Page or Parent Page or Landing Page or Primary
Page
– Main web page, primary result in web search
– “First impressions”

• Hyperlinks
– Shortcuts, reference points – often displayed via hypertext
– Connecting web page to web page across website, WWW
• Link primary page to secondary pages

– Connecting content to content within web page

• Navigation Bar
– Section of web page specified for aiding movement within,
across
– Series of hypertext describing website web pages

Website Features
• Example:
http://www.dom.edu/departments/communi
cation/index.html
• What are the primary and secondary pages?
• Where are the hyperlinks and hypertext?
• Where is the navigation bar?

Website Design Considerations
• Interface design
– Usability
• how easily navigated, intuitive

– Functionality
• usefulness of features to complete task

– Accessibility
• alternative formats for access

– Visualization
• aesthetically pleasing, not distracting

Website Design Considerations

Website Design Considerations
• Navigation flow
– Logic structure for navigation
• How to move throughout the website
• Flow within website
• From primary home page to secondary web pages

– Use of hyperlinks to facilitate movement, creation of
3D document
• Location of navigation bar
• Ability to go to different areas of the website with ease

– Should be intuitive, predicting how users’ would want
to move through the different areas of the website

Website Design Considerations
• Content flow
– Content construction, layout
• Flow across web page




Move from header to footer, from sidebar to sidebar
Use to colors, images, blocking text
Control how the user reads across the screen
Bring user’s focus to specific features, information,
multimedia, etc.
– Too cluttered, too much to take in, harder to know
where to look

Website Design Considerations
• Branded for locating
– Helps navigation, retention of site
– Starts with URL / Domain name
• Should reflect brand: business, purpose, goal
• The reason people buy up domain names to later sell to
companies, organizations, celebrities

– Visual look / graphic design should reflect brand
• Logo, colors, font, etc.
• Tone should be consistent as with any other IMC messages

– Tone should reflect brand
• What type of content
• How express content

Blogs
Convergent Media

What is a blog?
• A Web log: Online journaling of daily events
– Formal or informal
– Intimate or not
– Individual or collective

• Simplified website des …
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