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Activity 8: Evaluating Emotional Appeals
Instructions: In class we discussed a range of different emotions that can be incorporated into
an emotional appeal and tips for doing so effectively. For this activity, you will find an emotional
appeal, identify why it is an emotional appeal, and explain whether it is effective (i.e.,
persuasive). Refer to class notes from Unit 7 (Pathos & Emotional Appeals) as well as the Nabi
(2012) reading to help you complete this activity.
Find an example of an emotional appeal online. It may be an advertisement, commercial/video,
PSA, campaign, newspaper article, etc. Based on the emotional appeal you find, address each of
the following:
(1) Provide the link for the emotional appeal.
(2) In one sentence, describe the purpose of the persuasive appeal. In other words, what was
the appeal trying to persuade people to do/think/believe?
(3) In one paragraph, describe the persuasive appeal in detail. (E.g., what images did it use?
What words did it include?)
(4) What emotion did the appeal attempt to arouse? Provide at least three specific elements
from the appeal that support your claim.
(5) Was this appeal effectively persuasive? In other words, did it persuade you? Explain
why/why not (and if it did not persuade you, what could have been added/improved to
persuade you).
This activity must be submitted to eCampus as either a text submission or an attached file no
later than 11:59pm.
Activity 9: Three Means of persuasion
Instructions: In class we discussed three different means of persuasion (i.e., ethos, pathos, and
logos). Effective public speakers are very strategic in their use of these tactics. Your task is to
identify a specific public speaker’s use of ethos, pathos and logos. For this activity, you will need
to consult unit 6, 7, 8.
Take a look at this TED Talk:
https://www.ted.com/talks/manoush_zomorodi_how_boredom_can_lead_to_your_most_brilliant
_ideas
Based on the video that you just watched please answer the following questions:
Ethos:
(1) Please briefly define ethos
(2) Define the three dimensions (three C’s) of Credibility AND provide an example of
each from the video.
Pathos:
(3) Please briefly define pathos
(4) Provide three examples of how the speaker appealed to the audiences’ and your
emotions.
Logos:
(5) Please briefly define logos
(6) Identify if the speaker used either a logical fallacy or a type of evidence (i.e.,
example, statistic, and/or testimonial). For this part focus on discussing either logical
fallacies or the different types of evidence. Regarding logical fallacies, please
provide the example of the fallacy the speaker was guilty of committing and why that
example is evidence of a fallacy. Regarding types of evidence, provide an example of
each type of evidence the speaker used.
This activity must be submitted to eCampus as either a text submission or an attached file no
later than 11:59pm.

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