Expert Answer:Content Analysis Paper: Traditional Advertisements

  

Solved by verified expert:Content Analysis is a methodological tool used to assess the content of media. For this assignment, you need to:(1) Choose the type of television content you wish to write about (e.g., dramas, comedies, advertising)(2) Choose some hypothesis or hypotheses about the relationship between some aspects of media content or the effects of some media content raised in the video https://umb.kanopy.com/video/advertising-end-world /Alternate access to video: http://bcove.me/bmygfp0d (with one exception: DO NOT write about the simple hypothesis that television violence causes aggression)(3) Find at least recent three empirical studies (scholarly research studies published in peer-reviewed journals, year 2000 or later) that have analyzed media content related to your topic. A meta-analysis should not be included. Need to Include three specific empirical articles.(4) Write up the results of your library research, describing the papers you have found in detail (not just a summary of the findings) and how they relate to the hypothesis/argument raised in the video you selected. What variables did they use? How did they measure them? What statistical relationships did they find? You need to describe the studies in enough detail so I can tell if the results match the conclusions you report.I should be able to understand how the researchers’ data supports the conclusions they reach.Be sure to include complete references for the articles (not links to the articles) you discuss and make clear the connection of the research to the specific video (i.e., Gerbner or Jhally) you have chosen to generate your hypothesis.****Psych Today is not a peer-reviewed journal, so you need to find a different article to replace that one. You need to find empirical articles (with data and statistics), not review articles. You also need to expand your discussion of the studies to describe the research and statistical findings. I need to be able to understand what the researchers did and how their findings relate back to your original hypothesis.
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Running head: TELEVISION ADS
Television Advertisements
Name
Course
Tutor
Date
TELEVISION ADS
2
Television Advertisements
In this piece, I have decided to write about television advertisements. My Hypothesis is
that most advertisements portray material things as a source of happiness.
Television advertisement is widely utilized to influence viewers’ preferences in various
aspects of life. For instance, an advertisement can be used to influence peoples’ purchases
decisions. Television is a very powerful media which plays a significant role in the world of
advertisement. Recent studies show that advertising has increasingly depicted consumption as an
end. Most advertisements do not show content that can be used as a way to address consumer
well-being. Despite the fact that advertisement was not initially related to materialism, television
exposure has to correlate has done it. Television advisement contents have shown correlation on
materialism and the consumers who believe commercial advertisement of consumers to be real.
Suggestions have risen from most critics, stating that advertising increases materialism
among clients. They have made the accusation that advertisement influences consumers to get
meaning of life in the goods they buy. Although critics have argued so much about advertising
and materialism, there is no empirical evidence to support their arguments.
In our television advertisement, there is evidence that exposure focuses on material
things. The hypothesis suggests that television and other media have a significant impact on
people’s views on social reality. As much as television is the most widely used means of
advertisement, it somehow presents an unrealistic image of American social life. For example,
more crime in the African American states is seen on television than the actual cases a person
can witness in a lifetime. This depicts the African Americans as being violent people which
TELEVISION ADS
3
might not be the case in reality. Advertising companies might also use the television to deceive
the viewers for their own benefit. Advertisers use eye-catching images that portray a luxurious
lifestyle to lure viewers to consume their products. In the case of this hypothesis, exposure of
viewers to heavy doses of advertisement would make them overestimate the material well-being
of typical consumers. It is true that advertisers have shifted their focus from addressing
consumers’ well-being to attracting consumers and increasing sales.
No strong link between materialism and happiness has been directly established. Though
it is expected materialistic people not to be happy like the others with values. Possession of
materials is mostly characterized as an addictive drug that is needed by people in much doses in
order to keep their happiness. Adaptation theory suggests that people adapt to different levels of
happiness.
Article : Effects of Advertising on Youth
The authors of this article acknowledge the fact that advertising to children is one of the
most controversial topics that advertisers of today are faced with. This is especially for television
advertisers. Critics may argue that there is a higher vulnerability for children as compared to
adults when it comes to advertising. This is because, at a young age, it is not quite easy for a
child to differentiate between what is real and what is fictional. Based on the knowledge from
different sources, this article concluded that advertisers should recognize that children are very
imaginative and that information in ads should always be truthful and accurate. This is because
the ads may play an important role in educating the child (Barve, 2015).
Article : A Study on the Influences of Advertisement on Consumer Buying Behavior
TELEVISION ADS
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The article put it forward that the process of advertising is a way of communication that
is meant to encourage to make more purchases of a product. According to the author, advertising
is considered as s special and important factor for economic growth (Haider, 2018). The authors
also add that previous studies regarding the effectiveness of advertisement as well as the impact
of advertisement on consumer have been conducted to prove the relationship between consumer
behaviours and advertisement. The results for these studies have shown a positive relationship
between the two.
References
Barve, G., Sood, A., Nithya, S., & Virmani, T. (2015). Effects of Advertising on Youth (Age
Group of 13–19 Years Age). Mass Communication & Journalism, 5(5), 2-9.
Markman, A. (2010) “What Does Advertising Do?” Retrieved fromhttps://www.psychologytoday.com/us/blog/ulterior-motives/201008/what-doesadvertising-do
Haider, T., & Shakib, S. (2018). A Study On The Influences of Advertisement On Consumer
Buying Behavior. Business Studies Journal.

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