Expert Answer:Cultural Analysis of Ireland Market Sobeys Company


Solved by verified expert:it is group part. I just do part of cultural for 5-8. Format: MUST BE typewritten, double-spaced, 12 Times New Roman or 11 Arial font with four pages

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The project’s purpose is to provide you with an opportunity to integrate and apply the material
learned in this class to the development of a “real-world” marketing plan for a Canadian company
planning to expand their business to a market outside North America. Put yourself in the role of a
marketing executive for a specific, real Canadian company of your choice. Your assignment is to
identify a new market space (i.e., marketing opportunity) in a country outside North America for that
company and provide strategic recommendations for entering the space, based on your understanding
of the consumers comprising your target segment. The project is comprised of three parts: Part I is a
cultural analysis; Part II is an economic analysis; and Part III is a market audit and competitive
market analysis. Please feel free to contact me about any aspect of the project that is unclear to you,
both before and as you proceed through the assignment.
Page numbers are not absolutes! Length should be determined by the nature and quality of content
needed. Appendices/exhibits may be attached if needed for further explanation or clarification.
Emphasis is on an understanding of how to assess a foreign market. This means that all necessary
components should be acknowledged, even if beyond the scope of the term project.
Bellow, you will find a description of the core components of the project.
I. Cultural Analysis
Cultural Analysis: The data suggested in the cultural analysis includes information that helps the
marketer make market-planning decisions. However, its application extends beyond product and market
analysis to being an important source of information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a collection of facts. In preparing this material, you
should attempt to interpret the meaning of cultural information. With that said, your country analysis
should contain at least one paragraph on each of the following areas:
PART I: Introduction to the Culture of the Country
Include short profiles of the company, the product to be exported and the country with which
you wish to trade.
Brief discussion of the country’s relevant history
Geographical setting
a) location
b) climate
c) topography
Social institutions
a) Family
i) The nuclear family
ii) The extended family
iii) Dynamics of the family
(1) Parental roles
(2) Marriage and courtship
b) Education
i) The role of education in society
(1) Primary education (quality, levels of development, etc)
(2) Secondary education (quality, levels of development, etc.)
(3) Higher education (quality, levels of development, etc.)
ii) Literacy rates
Political System
i) Political structure
ii) Political Parties
iii) Stability of government
iv) Special taxes
v) Role of local government
d) Legal System
i) Organization of the judiciary system
ii) Code, common, socialist, or Islamic-law country?
iii) Participation in patents, trademarks and other conventions
e) Organizations
i) Group behavior
ii) Social classes
iii) Clubs, other organizations
iv) Race, ethnicity and subcultures
Business customs and practices
Religion and aesthetics
a) Religion and other belief systems
i) Orthodox doctrines and structures
ii) Relationship with the people
iii) Which religions are prominent?
iv) Membership of each religion
v) Any powerful or influential cults?
b) Aesthetics
i) Visual arts (fine arts, plastics, graphics, public arts, colors etc.)
ii) Music
iii) Drama, ballet, and other performing arts
iv) Folklore and relevant symbols
Living conditions
a) Diet and nutrition
i) Meat and vegetable consumption rates
ii) Typical meals
iii) Malnutrition rates
iv) Foods available
b) Housing
i) Types of housing available
ii) Do most people own or rent?
iii) Do most people live in one-family dwellings or with other families?
i) National dress
ii) Types of clothing worn at work
d) Recreation, sports, and other leisure activities
i) Types available and in demand
ii) Percentage of income spent on such activities
e) Social security
f) Health Care
a) Official language(s)
b) Spoken versus written language(s)
c) Dialects
Executive Summary
After completing all of the other sections, prepare a two-page (maximum length) summary of the major
points and place it at the front of the report. The purpose of an executive summary is to give the reader a
brief glance at the critical points of your report. Those aspects of the culture a reader should know to do
business in the country but would not be expected to know or would find different based on his or her
home country should be included in this summary.
Sources of information

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