Solved by verified expert:Brand Cult Assignment How can a QSR, (or a C-Store, or a Supermarket, or any retail outlet selling food that can readily be eaten while driving a car) develop a “cult “ following? Use the four pieces of advice outlined by the SoulCycle, Drybar, and Casper executives in the Fast Company as a foundation for your strategic thinking.Remember that all four must support the overall strategy of established brand concept as a “cult” in the lives of consumers on the go. Again, there are no right or wrong answers.Criteria for this assignment is based on: Length – 2- pagesUse 2 line spacingPages numbered.Rationale based on inductive or deductive reasoning process.In other words, does your cult strategy make sense based on support/research.Innovation of the recommendation/strategy will strengthen the efforts to create that cult emotion. This is definitely to be an out-of-the-box assignment.Remember not to just look at what other QSRs, etc. are doing.Look outside the hospitality or food sector for innovative ideas that can be adapted for dashboard dining,Proper grammar and spelling (with no typos).Organization of the paper (flow, clarity, common sense)Cite resources used.
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