Expert Answer:Final Milestone Project One: MNE Overview and Back

  

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INT 700 Final Project Company List
Adidas AG ……………………………………………………………………………………………………………… 1
Amazon.com Inc. …………………………………………………………………………………………………… 2
Facebook Inc. ………………………………………………………………………………………………………… 2
Marriott International, Inc. …………………………………………………………………………………….. 3
Nestle SA ………………………………………………………………………………………………………………. 3
Netflix Inc. …………………………………………………………………………………………………………….. 4
Samsung Electronics Co Ltd …………………………………………………………………………………….. 4
Toyota Motor Corp ………………………………………………………………………………………………… 5
Unilever N.V. …………………………………………………………………………………………………………. 5
Adidas AG
Principal Office: Adi-Dassler-Strasse 1, Herzogenaurach, DEU
Website:
Visit Adidas’ Homepage
Country:
Germany
Primary NAICS: 424340: Footwear Merchant Wholesalers
Exchange & Ticker: NBB: ADDY Y
Primary SIC:
5139: Footwear
Incorporated:
1949, Germany
Business Summary
Adidas is a producer of sportswear and sports equipment. Adidas designs, develops,
produces, and markets a range of athletic and sports lifestyle products. Their operating
activities are comprised of six segments: Wholesale, Retail, TaylorMade-adidas Golf,
Rockport, Reebok-CCM Hockey, and Other Centrally Managed Brands. TaylorMade-adidas
Golf includes the four brands TaylorMade, adidas Golf, Adams Golf and Ashworth. Rockport
designs and distributes leather footwear for men and women. Reebok-CCM Hokey designs,
produces and distributes ice hockey equipment. The Other Centrally Managed Brands
segment includes the business activities of the labels Y-3, Porsche Design Sport and adidas
SLVR.
Amazon.com Inc.
Principal Office: 410 Terry Avenue North, Seattle, WA 98109-5210, USA
Website:
Visit Amazon’s Homepage
Country:
United States
Primary NAICS: 454111: Electronic Shopping
Exchange & Ticker: NMS: AMZN
Primary SIC:
5961: Catalog and mail-order houses
Incorporated:
July 1994, Washington, United States
Business Summary
Amazon.com serves consumers, sellers, developers, enterprises, and content creators via its
retail websites and physical stores and focus on selection, price, and convenience. Amazon
also manufactures and sells electronic devices. The company provides programs that
enables seller to sell their products on its websites and their own websites and to fulfill
orders through Amazon itself, and programs that allow authors, musicians, filmmakers, app
developers, and others to publish and sell content. The company serves developers and
enterprises through its Amazon Web services segment, which provides access to technology
infrastructure. The company also provides advertising services and co-branded credit card
agreements.
Facebook Inc.
Principal Office: 1601 Willow Road, Menlo Park, CA 94025, USA
Website:
Visit Facebook’s Homepage
Country:
United States
Primary NAICS: 541511: Custom Computer Programming Services
Exchange & Ticker: NMS: FB
Primary SIC:
7371: Computer programming services
Incorporated:
July 2004, Delaware, United States
Business Summary
Facebook is focused on building useful and engaging products that enable people to connect
and share through mobile devices, personal computers, and other surfaces. Facebook’s
products include: Facebook, which enables people to connect, share, discover, and
communicate with each other on mobile devices and personal computers; Instagram, which
enables people to take photos or videos, customize them with filter effects, and share them
with friends and followers in a photo feed or send them directly to friends; Messenger
application; WhatsApp, a messaging application; and Oculus virtual reality technology and
content platform power products. Facebook also sells advertising placements to marketers.
Marriott International, Inc.
Principal Office: 10400 Fernwood Road, Bethesda, MD 20817, USA
Website:
Visit Marriott’s Homepage
Country:
United States
Primary NAICS: 721110: Hotels (except Casino Hotels) and Motels
Exchange & Ticker: NMS: MAR
Primary SIC:
7011: Hotels and motels
Incorporated:
September 1997, Delaware, United States
Business Summary
Marriott International is an operator, franchisor, and licensor of hotels, residential and
timeshare properties. Marriott’s Luxury hotel brands include JW Marriott, The Ritz-Carlton,
W Hotels, The Luxury Collection, St. Regis, EDITION, and Bulgari. Co.’s Premium hotel brands
include Marriott Hotels, Sheraton, Westin, Renaissance, Le Meridien, Autograph Collection,
Delta Hotels, Gaylord Hotels, Marriott Executive Apartments, Marriott Vacation Club,
Tribute Portfolio, and Design Hotels. Marriott’s Select hotel brands include Courtyard,
Residence Inn, Fairfield Inn & Suites, SpringHill Suites, Four Points, TownePlace Suites, Aloft,
AC Hotels by Marriott, Protea Hotels, Element, and Moxy.
Nestle SA
Principal Office: Avenue Nestle 55, Vevey, CHE
Website:
Visit Nestle’s Homepage
Country:
Switzerland
Primary NAICS: 311520: Ice Cream and Frozen Dessert Manufacturing
Exchange & Ticker: NBB: NSRG Y
Primary SIC:
2024: Ice cream and frozen desserts
Incorporated:
1866, Switzerland
Business Summary
Nestle is a holding company based in Switzerland. Through its subsidiaries and allied
companies, Nestle is engaged in the food processing industry. Nestle offers offer a portfolio
of products and services for people and their pets throughout their lives. The company’s
product portfolio has seven categories: Powder and Liquid Beverages, Water, Milk Products
and Ice Cream, Nutritional and Health Science, Prepared Dishes and Cooking Aids,
Confectionary and PetCare. Co.’s food and beverages can be found in 189 countries
worldwide and consist of over 2,000 brands.
Netflix Inc.
Principal Office: 100 Winchester Circle, Los Gatos, CA 95032, USA
Website:
Visit Netflix’s Homepage
Country:
United States
Primary NAICS: 532230: Video Tape And Disc Rental
Exchange & Ticker: NMS: NFLX
Primary SIC:
7841: Video tape rental
Incorporated:
August 1997, DE, United States
Business Summary
Netflix is an Internet television network with streaming members in various countries
enjoying TV shows and movies, including original series, documentaries and feature films.
Netflix’s members can watch as much as they want, anytime, anywhere, on nearly any
Internet-connected screen. Members can play, pause and resume watching, all without
commercials or commitments. Additionally, in the United States, Netflix members can
receive DVDs delivered to their homes. The company has three segments: domestic
streaming, which streams content to its members in the United States; international
streaming, which streams content to its members outside the United States; and domestic
DVD, which provides services consisting of DVD-by-mail.
Samsung Electronics Co Ltd
Principal Office: 129, Samsung-ro, Yeongtong-gu, Suwon-si, KOR
Website:
Visit Samsung’s Homepage
Country:
South Korea
Primary NAICS: 334310: Audio and Video Equipment Manufacturing
Exchange & Ticker: NBB: SSNH Z
Primary SIC:
3651: Household audio and video equipment
Incorporated:
January 1969, South Korea
Business Summary
Samsung Electronics is engaged in the manufacture and sale of electronic goods,
communication products, semiconductors, telecommunication equipment, home appliances
and other similar products. Samsung’s products are mobile phones, MP3 players, DVD
players, video equipment, including Blu-Ray, TVs, and VCRs; household appliances, including
microwave ovens, refrigerators, home air conditioners, washing machines, ultrasonic
humidifiers, dehumidifiers, vacuum cleaners and other small electrical goods; audio
equipment, including semiconductors, information systems, and computers; miscellaneous
parts; and other products, including automatic vending machines, refrigerated display cases
and electric tools.
Toyota Motor Corp
Principal Office: 1 Toyota-cho, Toyota, JPN
Website:
Visit Toyota’s Homepage
Country:
Japan
Primary NAICS: 3343336111: Automobile Manufacturing
Exchange & Ticker: NYS: TM
Primary SIC:
3711: Motor vehicles and car bodies
Incorporated:
August 1937, Japan
Business Summary
Toyota Motor is an automobile manufacturer. Toyota is primarily engaged in the design,
manufacture, and sale of sedans, minivans, compact cars, sport-utility vehicles, trucks and
related parts and accessories throughout the world. Toyota provides financing, vehicle and
equipment leasing and certain other financial services primarily to its dealers and their
customers to support the sales of vehicles and other products manufactured by Toyota. The
company’s principal business segments are automotive operations, financial services
operations and other operations. Toyota sells its vehicles in approximately 190 countries
and regions, and markets for its automobiles in Japan, North America, Europe and Asia.
Unilever N.V.
Principal Office: Weena 455, Rotterdam, NLD
Website:
Visit Unilever’s Homepage
Country:
Netherlands
Primary NAICS: 311412: Frozen Specialty Food Manufacturing
Exchange & Ticker: NYS: UN
Primary SIC:
2038: Frozen specialties, not elsewhere classified
Incorporated:
November 1927, Netherlands
Business Summary
Unilever is engaged in the supply of consumer goods in foods, household care and personal
products. Unilever’s activities are carried out through four categories: Personal Care, sales
of skin care and hair care products, deodorants and oral care products; Home Care, sales of
home care products, such as powders, liquids and capsules, soap bars and a range of
cleaning products; Foods, sales of soups, bouillons, sauces, snacks, mayonnaise, salad
dressings, margarines and spreads; and Refreshment, sales of ice cream and tea-based
beverages. Unilever’s products are sold in over 190 countries around the world.
INT 700 Milestone One Guidelines and Rubric
Overview: Your final project entails developing a full strategic analysis of a publicly held multinational enterprise (MNE). In Module Two, you will submit
Milestone One, which is the first portion of your strategic analysis. You will be provided with a list of companies to choose from in various industries and
markets.
Prompt: Milestone One outlines the first steps in building your capability to conduct a firm-level global strategic analysis using the strategy tripod framework.
This analysis begins with your exploration of the strategic background of your chosen firm, including its organization, the performance of its domestic and
international operations, and a summary of the firm’s core generic competitive strategy and tactical initiatives underway. While researching for your assignment,
be sure to keep your references recent (within the last three years).
Specifically, the following critical elements must be addressed:
I.
MNE Overview and Internal Background: Conduct an analysis of the MNE’s external environment, centering your attention on the industry in which the
company operates, its market characteristics, market drivers, and rival companies’ actions.
A. Provide a strategic overview of the chosen MNE. Consider details such as the mission, vision, values, key leadership, scope and scale of the firm,
business model(s), brands, product diversification, major product line(s), major rivals, and so on.
B. Describe the scale, scope, and structure of the MNE’s current operations. Discuss items such as strategic business units, geographic distribution
and scale of foreign markets, organizational/governance structure, and so on.
C. Characterize the MNE’s financial health and relative financial performance within the industry (averages) and major rivals.
D. Summarize the MNE’s recent strategic initiatives within the industry, including their motivations, strategic objectives, and/or outcomes.
II. Strategy Tripod Pillar One: Industry Conditions (Opportunities and Threats): Evaluate the strategic importance of institutions on global competitiveness
(opportunities and threats). Consider how institutions inform the success of your MNE’s international market, resource, and relationship-related
activities.
A. Characterize the industry’s global profitability. Consider the following in your response: top current and prospective country markets, growth
rates, financial and/or strategic positioning value, and so on.
B. Are there any global strategic clusters or centers of excellence within the MNE’s industry? Discuss the strategic value that membership
introduces to your MNE, its rivals, and other partners.
C. Compare the five forces determining the industry’s intensity of rivalry. Note critical factors and identify the most significant force determining
the intensity of competition.
D. Which functions within the industry’s value chain are key(s) to global competitiveness and profitability? Describe the industry’s global value
chain dynamics. Consider what the industry’s key success factors (KSFs) and key drivers of change (KDCs) are.
E. Assess the strategic fit of the MNE’s chosen generic competitive strategy with the industry’s conditions. If your MNE has multiple child
subsidiaries or brands competing with different generic strategies, be sure to discuss how industry conditions informed this strategic policy.
Rubric
Guidelines for Submission: Your paper should be a 5- to 7-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch
margins, and sources cited in APA format.
Critical Elements
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Not Evident (0%)
Value
MNE Overview:
Strategic Overview
Meets “Proficient” criteria and
includes examples of key points in
MNE’s place in the industry
Provides a strategic overview
covering firm’s profile and key
points of the MNE’s place in the
industry
Provides a description of MNE
Does not provide a strategic
but does not discuss key points in overview of the chosen MNE
the industry
10.5
MNE Overview: Scale, Meets “Proficient” criteria and
Scope and Structure provides examples of the
relevance of these strategic
business units compared to global
rivals
Describes the scale, scope, and
structure of the MNE’s current
operations as well as strategic
business unit(s),
organizational/governance
structure, geographic
distribution, and scale of foreign
markets
Describes the scale, scope, and
structure of the MNE’s current
operations, but does not discuss
the strategic business unit(s),
organizational/governance
structure, geographic
distribution, and scale of foreign
market
Does not describe the scale,
scope, and structure of the
MNE’s current operations
10.5
MNE Overview:
Financial Health and
Relative Financial
Performance
Meets “Proficient” criteria and
provides examples to offer more
insight into the MNE’s financial
stability
Characterizes the MNE’s financial
health and relative financial
performance within the industry
(averages) and major rivals
Characterizes the MNE’s financial
health and relative financial
performance, but does not
compare with major rivals within
the industry
Does not characterize the
MNE’s financial health and
relative financial performance
within the industry (averages)
and major rivals
10.5
MNE Overview:
Recent Strategic
Initiatives
Meets “Proficient” criteria and
provides supporting evidence to
enhance examples
Summarizes the MNE’s recent
strategic initiatives within the
industry, including their
motivations, strategic objectives
and/or outcomes
Summarizes the MNE’s recent
strategic initiatives within the
industry, but does not include
their motivations, strategic
objectives and/or outcomes
Does not summarize the
MNE’s recent strategic
initiatives within the industry,
including their motivations,
strategic objectives and/or
outcomes
10.5
Characterizes the industry’s
global profitability, and considers
the country markets, growth
rates, and financial and/or
strategic positioning value
Characterizes the industry’s
Does not characterize the
global profitability, but does not industry’s global profitability
consider country markets, growth
rates, and financial and/or
strategic positioning value
Strategy Tripod Pillar Meets “Proficient” criteria and
One: Global
provides supportive evidence to
Profitability
compare the industry’s global
profitability with other industries
10.5
Critical Elements
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Not Evident (0%)
Value
Strategy Tripod Pillar Meets “Proficient” criteria and
One: Global Strategic provides examples of the
Clusters
membership that strategic value
introduces
Discusses the global strategic
clusters or centers of excellence
within the MNE’s industry and
the strategic value membership
introduced to the MNE, its rivals,
and other partners
Discusses the global strategic
clusters or centers of excellence
within the MNE’s industry, but
does not discuss the strategic
value that membership
introduced to the MNE, its rivals,
and other partners
Does not discuss global
strategic clusters or centers of
excellence within the MNE’s
industry
10.5
Strategy Tripod Pillar Meets “Proficient” criteria and is
One: Five Forces
able to identify multiple forces
that intensify competition
Compares the five forces
determining the industry’s
intensity of rivalry, and discusses
the critical factors and identifies
the force that determines
intensity of competition
Compares the five forces
determining the industry’s
intensity of rivalry but does not
discuss critical factors or identify
the force that determines
intensity of competition
Does not compare the five
forces determining the
industry’s intensity of rivalry
10.5
Strategy Tripod Pillar
One: Key Success
Factors and Key
Drivers of Change
Describes the industry’s global
value chain dynamics using the
KSFs and KDCs, but does not
discuss the keys to global
competitiveness and profitability
Describes the industry’s global
value chain dynamics using the
KSFs and KDCs, but does not
discuss the keys to global
competitiveness and profitability
Does not describe the
industry’s global value chain
dynamics using the KSFs and
KDCs
10.5
Assesses the strategic fit of the
MNE’s chosen generic
competitive strategy with the
industry’s conditions, and
discusses how the industry
conditions informed the strategic
policy
Assesses the strategic fit of the
MNE’s chosen generic
competitive strategy with the
industry’s conditions, but does
not discuss how the industry
conditions informed the strategic
policy
Does not assess the strategic
fit of the MNE’s chosen
generic competitive strategy
with the industry’s conditions
10.5
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
5.5
Meets “Proficient” criteria and
provides supporting evidence to
enhance the KSF’s and KDC’s place
in the value chain
Strategy Tripod Pillar Meets “Proficient” criteria and
One: Strategic Fit
provides examples of how the
industry conditions inform the
strategic policy
Articulation of
Response
Submission is free of errors related Submission has no major errors
to citations, grammar, spelling,
related to citations, grammar,
syntax, and organization and is
spelling, syntax, or organization
presented in a professional and
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