Expert Answer:MGMT4199 Kennesaw Panera Bread Business SWOT Analy

  

Solved by verified expert:Write
a 1,000-word (minimum) paper in which you identify and analyze the most
important trends from the general environment; the industry and competitor
assessment; as well as the internal assessment and corresponding strengths and
weaknesses found based on such assessment (Hint:
Five Forces Assessment p.88-110). Be sure to include the major threats
and opportunities facing your organization based on how the trends impact your
business. Identify the Strengths / Weaknesses (internal environment),
Opportunities / Threats (external environment) and summarizing your findings. Your
business environmental analysis, general and industry, should take into
account, at a minimum, the following factors: local/regional/national trends
impacting your industry and/or firm.
mgmt_4199_strategy_2_assignment_instructions_spring_2019.docx

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Strategy Assignment Part 2
Using the company you selected for the Strategy #1 assignment
complete an Internal and External analysis of your Project Company.
Write a 1,000-word (minimum) paper in which you identify and analyze the most
important trends from the general economic environment and the specific industry in which your
chosen company competes.
A complete company and competitor assessment are your goals using the internal and external
assessment techniques covered in Chapters 3, 4 and 5.
As a guide use the following:
From Chapter 3 answer the 7 questions used to assess the company you have chosen to research
industry and competive environment 9see page 37).
From Chapter 4 answer the 4 questions used to evaluate a company’s resources, capabilities, and
competitiveness (see page 65). Be sure to include in your work a competitive strength
assessment as illustrated on page 81 of your textbook.
From Chapter 5 please detail what the specific strategy is the company using to compete in its
industry. This is a companion assessment to the previous.
Key Points:
Take the following into consideration as your do your research;
External Environment pages 36-63: • Political/Legal • Global • Economic • Technological •
Physical • Sociocultural • Environmental • Demographic Competitor Environment
Industry Environment.
Evaluating a Company’s Resources, Capabilities, and Competitiveness pages 64-867: •
Resources • Capabilities • Core Competencies • Value provided to customers (Who, What,
How) • Value Chain Analysis

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