Solved by verified expert:Attached is the instruction paper. the topic is conducting business in the Middle East and the differences in societal norms of the U.S and the Middle east area
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Cultural Paper For Global Marketing Class
The cultural paper is due at the start of class on Monday, April 4th. • The culture paper needs to be at
least 3,000 words, 12 point type. All references need to be cited in-line. The choice of topic is up to you
and needs to focus on an aspect of international culture and how that relates to international
marketing. For example in the past, students have looked at the difference in conducting business and
marketing activities between Japan and the U.S., marketing football (soccer) between the U.S. and
Europe, weddings marketing practices between two countries, how food is branded and marketing
between cultures, the use of images in advertising between countries, place branding between regions,
and celebrations and advertising between cultures.
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