Expert Answer:MKT501 Trident Module 1 Strategic Marketing

  

Solved by verified expert:Hello everyone,I attached my assignment as well as a sample of how the paper is supposed to be formatted. My chosen business is Security Consulting which the paper is supposed to reflect. Please let me know if more information is needed. Thank you so much 🙂
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Module 1 – SLP
STP, PRODUCT MANAGEMENT & SITUATION ANALYSIS
Target Audience and Competition are the next components
to be addressed in the process of developing a Marketing
Strategy. To choose an appropriate target market, one must
understand how consumers make purchase decisions.
Research


Research and discuss Maslow’s theory of needs and how it is
applied to marketing. Resources MUST include articles in the
library’s full-text article databases (Academic Search
Complete, Business Source Complete, and/or ProQuest
Central).
Define the stages of the consumer behavior model (or
industrial model, if appropriate) and apply how the concepts
affect the marketing effort. Resources MUST include articles in
the library’s full-text article databases (Academic Search
Complete, Business Source Complete and/or ProQuest
Central).
Application to Product/Service


Provide a quick overview of the product or service you created.
Even though you have “created” a product or service, the
applications and research in this section will be real.
o Identify your target market. Provide a specific
demographic profile and rationale for this
decision. Another source that may help you:
The US Census Bureau’s American Fact Finder.
Consider the size of the market and its
purchasing power. Research is required to
back-up your selection and to provide statistics
to show that it is a viable market.
o Analyze your competition. Who are they? Who
are the biggest players? How large is the
market? What are the trends/forecasts in the
industry? How does your product/service fit in?
IBISWorld in the Library is a good tool for this
section; it may be accessed under
“ADDITIONAL LIBRARY RESOURCES” and
then scroll down to the database.
The assignment requires the use of ARTICLES from the
library’s full-text databases. Articles are found in periodicals.
These are not to be confused with eBooks or Reference
Books. The most popular databases in marketing are:
Academic Search Complete, Business Source Complete,
and/or ProQuest Central.
Effective academic and research writing requires a 3rd
person voice. This SLP will be written in 3rd person. Do not
use any quotations. For more information see Differences
Between First and Third Person. Since you are engaging in
research, be sure to cite and reference the sources in APA
format. NOTE: the Analysis in the Appendix may be written
in 1st person.
Use the attached APA-formatted template (MKT501 SLP1) to
create your submission.
SLP Assignment Expectations
Your submission will include:



Trident University International’s cover page
A 2- to 3-page paper with APA citations (2-to 3-sentence
introduction, body, 2-to 3-sentence conclusion)
The reference list in APA format
Grading Note:
At Trident University International, rubrics are used for
grading. These rubrics specify the points available for each
component of an assignment. Points are earned based on
the level of the work submitted. The rubric located in the
SLP dropbox is used for this SLP.
The product I choose falls under Criminal Justice/Safety the business is a
Security Consulting Company.
Privacy Policy
Running head: STRATEGIC MARKETING MODULE 1 SLP
Trident University International
Student Name
Strategic Marketing Module 1 SLP
MKT501: Strategic Marketing
Professor’s Name
Date of Submission
1
STRATEGIC MARKETING MODULE 1 SLP
2
Strategic Marketing Module 1 SLP
This is your 2-3 sentence introduction. No heading is required. Remember to always
indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font
type (bold or plain) are set in APA format. While you may change the names of the headings
and subheadings, do not change the font or style of font. This introduction should provide a
quick overview of the topic discussed.
Maslow Theory of Needs
Research and discuss Maslow’s theory of needs and how it is applied to marketing.
Resources MUST include articles in the library’s full-text article databases (Academic Search
Complete, Business Source Complete and/or Proquest Central).
Consumer Behavior Model
Define the stages of the consumer behavior model (or industrial model, if appropriate)
and apply how the concepts affect the marketing effort. Resources MUST include articles in
the library’s full-text article databases (Academic Search Complete, Business Source
Complete and/or Proquest Central).
Product
Provide a quick overview of the product or service you created. Even though you
have “created” a product or service, the applications and research in this section will be real.
Target Market
Identify your target market. Provide a specific demographic profile and rationale for
this decision. Another source that may help you: The US Census Bureau’s American Fact
Finder. Consider the size of the market and its purchasing power. Research is required to
back-up your selection and to provide statistics to show that it is a viable market.
Competition
STRATEGIC MARKETING MODULE 1 SLP
3
Analyze your competition. Who are they? Who are the biggest players? How large is
the market? What are the trends/forecasts in the industry? How does your product/service fit
in? IBISWorld in the Library is a good tool for this section; it may be accessed under
“ADDITIONAL LIBRARY RESOURCES” and then scroll down to the database.
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will
hear.
STRATEGIC MARKETING MODULE 1 SLP
4
References
This listing should be in alphabetical order. Below are a few examples of reference list
entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for
journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic
Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton.
Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
STRATEGIC MARKETING MODULE 1 SLP
from https://www.nativeweb.org/pages/legal/shiva.html
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
5

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