Expert Answer:Pacific Gas & Electric Utility Company Business An


Solved by verified expert:See attachment. I am talking about the pacific gas and electric utility company. I am doing business analysis #4. I will attach my previous papers for you to refer to.


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Appendix A
Business Analysis Papers
For the Business Analysis Paper you will choose one firm from the list at the end of this section
and you will use class concepts to describe and analyze that particular business. For example, in
chapter 1 we will cover (among other things) mission and vision statements. The first Business
Analysis Paper will address your chosen business’ mission and vision (among other things).
Chapters 2 and 3 of the text will examine leadership and the environment. Likewise, in the the
second Business Analysis Paper you will examine leadership and environmental issues for your
chosen firm. As you advance through the text each subsequent Business Analysis paper will
focus on a different aspect of the business – each paper builds upon and extends from the prior
However, Part 5 of your Business Analysis Paper will go beyond focusing on just one aspect of
your chosen firm. For the fifth and final part you will rewrite the previous four parts presenting
your analysis as a coherent whole.
Because feedback on parts 1, 2, 3 & 4 of your paper is so important for the part 5 paper I require
that you submit your papers in the DOCX format (e.g., Microsoft Word). Blackboard’s Safe
Assign will accept PDF files, but it will not allow me to give you comments in the body of your
text. In a similar manner if you are using the Pages word processing program on a Macintosh
Blackboard’s Safe Assign will not be able to immediately process your paper and I will have
great difficulty in opening it (you can readily safe a Macintosh Pages word processing document
as a DOCX document). If you fail to save and submit in the proper format this will result in: 1) a
20% penalty; 2) a delay in grading; and 3) no feedback other than a simple number score.
Due Dates
Business Analysis Paper #1 (Chapter 1)
Business Analysis Paper #2 (Chapters 2 & 3)
Business Analysis Paper #3 (Chapters 4 & 5)
Business Analysis Paper #4 (Chapter 6)
Business Analysis Paper #5 (Chapter 1-6)
Thursday, January 24
Thursday, February 14
Thursday, February 28
Thursday. March 21
Thursday, April 11
Business Analysis Paper #1 (50 points)
(Chapter 1, due Thursday, January 24)
For this paper, complete or answer the following:
1. Provide a brief history of the company.
2. List the top management of the firm and note what experience and leadership skills the
executives bring to the firm. If it is a larger conglomerate, list both the corporate and
business managers.
3. What is the principal business model of the firm? (How does the firm make most of its
4. Search for a vision, mission statement, and statement of values for your chosen firm.
Note that not all organizations publish these statements, so you may need to make
inferences from the available information. Relevant information is often available at the
firm’s website (though it may take some searching) or is contained in its annual reports.
You may also interview a manager of the firm or contact investor relations. You may also
be able to compare the official statement with the business press coverage of the firm.
For Business Analysis Paper #1 you must use, and properly cite, at least three references in
your paper (more is obviously better). At least one of these references should come from the
company web site, and at least one of the other references should come from a Wall Street
Journal article (see notes / video on how to properly access / search / cite Wall Street Journal
articles through the ASU Library system.
Business Analysis Paper #2 (50 points)
(Chapters 2 & 3, due Thursday February 14)
An effective strategic management process lays the foundation for sustainable competitive
advantage. Strategic leaders design a process to formulate and implement strategy. Consider your
chosen firm and how its leaders formulate and implement strategy to sustain a competitive
1. Identify the major goals of the company. What are its short-term versus long-term goals?
What resources must the firm acquire to achieve its long-term goals?
2. Trace any changes in strategy that you can identify over time. Try to determine whether
the strategic changes of your selected firm are a result of intended strategies, emergent
strategies, or some combination of both.
Firms rely on a set of frameworks to analyze their external environment—that is, the industry in
which they operate, and the competitive forces that surround them from the outside. Study the
external environment of the firm you have selected for this project and how that environment
might be affecting that firm’s quest for competitive advantage.
3. Are any changes taking place in the macro-environment that might have a positive or
negative impact on the industry in which your company is based? Apply the PESTEL
framework to identify which factors may be the most important in your industry. What
will be the effect on your industry?
4. Apply the five forces model to your industry. What does this model tell you about the
nature of competition in the industry?
5. Identify any strategic groups that might exist in the industry. How does the intensity of
competition differ across the strategic groups you have identified?
6. How dynamic is the industry in which your company is based? Is there evidence that
industry structure is reshaping competition or has done so in the recent past?
Business Analysis Paper #3 (50 points)
(Chapters 4 & 5, due Thursday February 28)
Internal analysis helps companies understand why differences in firm performance exist even
within the same industry. Companies that compete in the same industry face similar external
opportunities and threats; therefore, any observable performance difference must be found inside
the firm. In this section you will study the internal resources, capabilities, core competencies, and
value chain of the firm you have selected for this project.
1. A good place to start with an internal firm analysis is to catalog the assets a firm has. List
the firm’s tangible assets. Then make a separate list of its intangible assets.
2. Now extend beyond the asset base and use the VRIO framework to identify the
competitive position held by your firm. Which, if any, of these resources are helpful in
sustaining the firm’s competitive advantage?
3. Identify the core competencies that are at the heart of the firm’s competitive advantage.
(Remember, a firm will have only one, or at most a few, core competencies, by
4. Perform a SWOT analysis for your firm. Remember that strengths and weaknesses (S,
W) are internal to the firm, and opportunities and threats (O, T) are external. Prioritize the
strategic actions that you would recommend to your firm. Refer to the Implications for
Strategic Leaders section on how to conduct a SWOT analysis and provide
recommendations building from strategic alternatives.
Competitive advantage leads to superior firm performance. To explain differences in firm
performance and to derive strategic implications—including new strategic initiatives—firms
must understand how to measure and assess competitive advantage. In this section you will
explore how your company applies different frameworks to measure its performance.
5. Based on information in the annual reports or published on the firm’s website, summarize
what the firm views as the reasons for its successes (either past or expected in the future).
Search for both quantitative and qualitative success factors provided in the report.
6. Does the firm seem most focused on accounting profitability, shareholder value creation,
or economic value creation? Give quotes or information from these sources to support
your view.
7. Many firms are now including annual corporate social responsibility (CSR) reports on
their websites. See whether your firm does so. If it does not, are there other indications of
a triple-bottom-line approach, including social and ecological elements, in the firm’s
Business Analysis Paper #4 (50 points)
(Chapter 6, due Thursday March 21)
In this paper, we will look at the business model your selected company uses and analyze its
business-level strategy to see if it is appropriate for the strategic position. If your firm is a large
multi-business entity, you will need to choose one of the major businesses (strategic business
unit, or SBU) of the firm for this analysis. In prior chapters, you collected information about this
firm’s external environment and some of its internal competitive advantages. Using this
information and any other you have gathered, address the following questions.
1. Does your selected business have differentiated products or services? If so, what is the
basis for this differentiation from the competition?
2. Does your firm have a cost-leadership position in this business? If so, can you identify
which cost drivers it uses effectively to hold this position?
3. What is your firm’s approach to the market? If it segments the market, identify the scope
of competition it is using.
4. Using the answers to the preceding questions, identify which generic business strategies
your firm is employing. Is the firm leveraging the appropriate value and cost drivers for
the business strategy you identified? Explain why or why not.
5. As noted in the chapter, each business strategy is context-dependent. What do you see as
positives and negatives with the selected business strategy of your firm in its competitive
6. What suggestions do you have to improve the firm’s business strategy and strategic
7. Create a strategy canvas for your firm. Set on the horizontal axis an appropriate selection
of the value curve items and on the vertical axis, set the other industry
Business Analysis Paper #5 (100 points)
(Chapters 1-6, due Thursday, April 11)
Revise and Resubmit a combined paper containing all of the analyses from the prior four papers.
Pacific Gas & Electric Analysis
History of the Company
Pacific Gas & Electric was established in the year 1852 being called the San Fransisco
Gas Co. by three brothers. Twenty-five years later, California electric Light was then founded.
The merging of the two companies in the year 1905 led to the creation of the Pacific Gas &
Electric company. The company enjoyed monopoly status in the year 1930 when they bought
Great Western Power Company which was their competitors.
Organization’s Top Management and their Skills
The top managers of Pacific Gas & Electric Company include John R. Simon who is an
Interim Chief Executive Officer. John posse’s years of experience as he had to hold various
senior roles within the company which includes being an executive vice president and senior vice
president? He holds a bachelor’s degree from colorado and a law degree from Georgetown
University (Coleman, 2012).
Another top manager is David S. Thomason who is a Vice president and Controller.
David joined Pacific Gas & Electric Company in 2001 as a senior accountant and analyst and
had various responsibilities including forecasting of revenues and planning analysis. David holds
a masters degree in Business administration from the University of California located in
Berkeley and bachelors of accounting from the University of Oregon in Eugene (Coleman,
Others include Jon A. Franke who is a Vice President of Safety and Health and holds
Bachelor of Science degree in mechanical engineering from United States Naval Academy.
Additionally, Mark T. Caron is a Vice President, Tax who as well holds bachelor’s degree in
accounting from Bentley College as well as a law degree from the University of Maine.
Consequently, it includes Jason P. Wells who is a Senior Vice President and Chief Financial
Officer. Jason is a holder of accounting degree from the University of Florida (Coleman, 2012).
Principal Business Model for Pacific Gas & Electric Company
The mode; for the company entails providing gas and electricity services throughout the
Northern and Central California. This implies that the company confronts the choices each and
single day with the environmental and socioeconomic dimensions. Such a decision will provide
sustainable as well as safe and reliable and most importantly affordable clean energy. Such a
model is guided by the public and employees safety, rewarding of shareholders and leading on
the environment.
Company Mission, Vision, and Values
The company’s mission statement is to satisfy the demand while at the same time
respecting the environment. This statement drives the company to ensure that it always satisfy
the needs of the customers through the provision of reliable and most importantly safe and
affordable energy for their use (California Energy Commission, & Pacific Gas and Electric
Company, 2017). In addition, it implies to the efforts put by the company to ensure that they
conserve the environment by ensuring that no pollution is emitted.
Pacific Gas & Electric company values guide the behavior of the staff and employees of
the company collectively. This is very important since the behaviors in most cases determine
how the organization is perceived by an organization. These values require the staff members
and employees to act with integrity and most importantly communicate honestly and openly.
This is to say it requires individuals to act ethically and with integrity. In addition, it requires that
individuals deal with others and issues openly as well as directly and moreover in a respectful
manner (California Energy Commission, & Pacific Gas and Electric Company, 2017).
Consequently, individuals should take actions which are consistent with the words which imply
that people should do the right thing even when there are risks involved.
California Energy Commission., & Pacific Gas and Electric Company. (2017). Preliminary
report on the Pacific Gas and Electric Company’s notice of intention to seek certification
for the combined cycle project. Sacramento: The Commission.
Coleman, C. M. (2012). P.G. and E. of California: The centennial story of the Pacific Gas and
the Electric Company, 1852-1952. New York: McGraw-Hill.
Running head: SCE ANALYSIS
Business Analysis #2
My chosen company for the discussion is known as Southern California Edison which is
a subsidiary of Edison International. Company. Southern California Edison is one of the largest
electric utility companies in the country serving approximately 15 million people through 5
million customer accounts. The customer locations for the company span from Central, Coastal
and Southern California with the company operating in a 50,000 square-mile service area.
Southern California Edison has both long term and short term goals. Long term goals are
to ensure it shifts production to clean energy as envisioned by the State of California. This will
be possible by the modernization of the electric grid. Once the grid is modernized the firm will
be able to help in reducing the greenhouse emission which causes climate change (Edison, 2019).
The SCE company short-term goals are to ensure their customers have access to reliable
and sufficient energy at any given moment by ensuring that they store excess power generated in
batteries. SCE is committed to ensuring that power is supplied to their customers efficiently and
effectively and sufficiently all time throughout the year. By assuring their customers of no power
outages even at peaks demand periods, the company is able to stay ahead of their competitors.
The company has entered into contract with various companies that provide energy storage
services such as TESLA. Currently SCE have 67 mega watts of battery energy storage. This
ensures that they increase their grid reliability and ensures any projected gas shortages does not
affect their service delivery to their customers when power is on high demand (Edison, 2019).
Risk management is the key survival strategy for any business. At Southern California
Edison Company, the management changed its strategy of how they forecasted their survival in
the business for the future. The company reviewed its forecasting record for the past two decades
and they were convinced that their traditional forecasting techniques were inadequate and
unrealistic. They chose to adopt the techniques of scenario planning which involved creating
scenarios and then evaluated them to view their likely implications for the company and lastly
developed a strategic response. It is through the scenario planning strategy that the company is
able to identify viable business opportunities and decide on what to invest in and what not to
invest in, giving them a competitive advantage in the industry. The strategic changes of SCE
firms are as a result of a combination of intended strategies and emergent strategies since the
company intends to mitigate their risks and also be able to keep up with the changing strategies
adopted by their competitors (Wade, 2012).
One of the most important strategic management tools that companies such as Southern
California Edison cannot afford to ignore is the PESTLE analysis tool. PESTLE analysis refers
to Political, Social, Economic, Technological, Environment and Legal factors that affects the
macro-environment that SCE operates in. SCE operates in an environment that has various
factors which affect directly and indirectly to the operations of the company (Marmol, Feys &
Probert, 2015).
To begin with, politics may affect the operations of the company whereby political
stability is an essential factor that may determine the future of the business. Political instability
may negatively affect the operations of the company since without peace no business can be
conducted by the SCE Company. Therefore the company needs to understand the political
climate of the country and the regions it operates in and decide how to run its operation. SCE
must ensure that its policies and operations are in line with the current political situation in the
Economic situation in the United States may impact on the operations of the SCE
Company. When the country is undergoing a favorable period in economic growth and
development, the success of the company is likely to be favored whereas in periods of economic
downfall the company may experience reduced profit margins and revenues. In addition the
current economic performance of the country means that the company success in the near future
is expected to improve for the better.
The societal norms too greatly contribute to the existence or success of the company in
the regions it operates. By understanding the cultural norms and societal norms of the area it
operates, SCE needs to ensure its services are aligned in a way that do not interfere with the
cultural norms and societal needs of the area it operates in. The company needs to ensure it
encourages cultural diversity in the workplace and ensure its products and services are inclusive
of cultural diversity.
Technology is disrupting the way businesses are carried out in the energy sector. SCE
needs to adopt modern technology to ensure that it provides best services to its customers.
Adopting technology helps a company to gain competitive advantage and in this way ensures it
stays ahead of its competitors. The company for instance is adopting new technology to store
excess energy in batteries during low demand periods that it in turns uses to satisfy peaks power
demands. In addition the company is modernizing its grid to ensure that it will support
translation to clean energy. The threat of cybercrimes may affect the operations of the company
and hence the company needs to ensure it employs the modern technology to avert threats of
cyber attacks which could paralyze …
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