Expert Answer:Social Media Marketing For Woolworths Discussion

  

Solved by verified expert:Please draft a video script and storyboard for a digital marketing assignment.Select any company or brand, and show how social media marketing can be used to create better value for their customers. Note: It is okay to choose an international brand but it should be available in Australia.Attached is detailed requirements.
video_assignment.docx

video_assignment.docx

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Length:
3-5 minutes video
Feedback mode:
Feedback will be provided by your instructor via Canvas within two weeks of
completing the assignment.
Learning Objectives Assessed:




Evaluate the implications of digital technology on buyer behaviour, marketing strategy, and
customer relationships.
Assess various digital tools and technologies and identify the most appropriate tool(s) to
support specific marketing objectives and strategies.
Demonstrate an understanding of the theory and frameworks that inform the development of
a digital strategy.
Demonstrate skill in the communication of digital marketing concepts and strategies.
Topic

Select any company or brand, and show how social media marketing can be used to create
better value for their customers
The key here is ‘better value’, so chose your company or brand carefully. If you
chose a brand/company that is already creating great value for their customers, the
bar is much higher for your suggestion of ‘better’. E.g. can you beat the marketers at
McDonalds or CocaCola?
Details:
This item of assessment requires you to create a short instructional video (individual
or in pairs – a strict maximum of two students), which explicitly discusses and
illustrates the topic, both from a theoretical and an applied perspective. Appropriate
examples and creative elements should be used to demonstrate your
understanding. Paired assignments need to show the ‘credits’ for the video. This can
either be done as rolling text at the end of the video or written in the description on
YouTube. The credits need to demonstrate who’s done what in the video. Marks may
be unevenly distributed in cases where there is a clear difference in
contribution. NOTE: The students who made the video MUST be seen and heard
in the video.
This task requires you (either individually or in pairs) to produce a short instructional
video, describing and illustrating, creatively and engagingly, your topic. You should
create your video in a style that is suitable to inform business about value creation
through social media.
Your final video should be strictly between 3 and 5 minutes in length. Students
attempting this option must have sufficient prior technical knowledge and equipment
to create and upload a video. RMIT University is not able to provide tuition or
assistance with the technical aspects of video production. Further, if you attempt this
option, you must agree to share your final video in the public domain, including with
current and prospective RMIT University staff and students. This includes the right
for anybody to copy, distribute, transmit and remix your work, for non-commercial
purposes.
All you need to submit for this assignment is a URL to your video online (e.g.
YouTube).
NOTE: If you upload your video to youtube, you have the option to either make it
‘Public’ (which means that anyone can see the video, and it will show up in
searches), or ‘Unlisted’ (which means that only those given the URL can see the
video, and it will not show up in searches).
A word of warning: This option is likely to require you to commit additional time and
effort, and should not be attempted if you are not comfortable with using the relevant
technology. There is no need for expensive equipment – you may produce a perfectly
suitable video using very low-cost devices, such as a mobile phone or digital
camera.
So, what does this challenge require?







Decide on a topic
Thoroughly research that topic
Get creative! Decide how you can best communicate the key aspects of that
concept in video format
Plan! Consider storyboarding your idea, or discuss it with your tutor
Produce the video
Upload it online to a video sharing site (e.g. YouTube)
“Submit” your assignment (provide us with the URL) via the assignment dropbox
here in Canvas (by the due date)
If you need some inspiration, search YouTube for MKTG1415 or MKF3881 (Course
Code for Digital Marketing at Monash University).
Marking Criteria:
Length:
3-5 minutes video
Feedback mode:
Feedback will be provided by your instructor via Canvas within two weeks of
completing the assignment.
Learning Objectives Assessed:




Evaluate the implications of digital technology on buyer behaviour, marketing strategy, and
customer relationships.
Assess various digital tools and technologies and identify the most appropriate tool(s) to
support specific marketing objectives and strategies.
Demonstrate an understanding of the theory and frameworks that inform the development of
a digital strategy.
Demonstrate skill in the communication of digital marketing concepts and strategies.
Topic

Select any company or brand, and show how social media marketing can be used to create
better value for their customers
The key here is ‘better value’, so chose your company or brand carefully. If you
chose a brand/company that is already creating great value for their customers, the
bar is much higher for your suggestion of ‘better’. E.g. can you beat the marketers at
McDonalds or CocaCola?
Details:
This item of assessment requires you to create a short instructional video (individual
or in pairs – a strict maximum of two students), which explicitly discusses and
illustrates the topic, both from a theoretical and an applied perspective. Appropriate
examples and creative elements should be used to demonstrate your
understanding.
This task requires you (either individually or in pairs) to produce a short instructional
video, describing and illustrating, creatively and engagingly, your topic. You should
create your video in a style that is suitable to inform business about value creation
through social media.
Your final video should be strictly between 3 and 5 minutes in length. Students
attempting this option must have sufficient prior technical knowledge and equipment
to create and upload a video.
All you need to submit for this assignment is a URL to your video online (e.g.
YouTube).
NOTE: If you upload your video to youtube, you have the option to either make it
‘Public’ (which means that anyone can see the video, and it will show up in
searches), or ‘Unlisted’ (which means that only those given the URL can see the
video, and it will not show up in searches).
A word of warning: This option is likely to require you to commit additional time and
effort, and should not be attempted if you are not comfortable with using the relevant
technology. There is no need for expensive equipment – you may produce a perfectly
suitable video using very low-cost devices, such as a mobile phone or digital
camera.
So, what does this challenge require?







Decide on a topic
Thoroughly research that topic
Get creative! Decide how you can best communicate the key aspects of that
concept in video format
Plan! Consider storyboarding your idea, or discuss it with your tutor
Produce the video
Upload it online to a video sharing site (e.g. YouTube)
“Submit” your assignment (provide us with the URL) via the assignment dropbox
here in Canvas (by the due date)
If you need some inspiration, search YouTube for MKTG1415 or MKF3881.
Marking Criteria:

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