Expert Answer:Visual Analysis Thesis & Outline of H & M E-commer

  

Solved by verified expert:For this Final Visual Analysis Project, you will choose ONE website that you visit frequently (it must be a professional business website, not your own personal website). Feel free to use websites such as Nike, Apple, Northwestern Mutual, etc. or a website that applies to your career choices.
Once you choose your website, you will begin to consider the effects the visual elements have on the viewers and create a thesis statement and outline using the response elements 1-5 below. YOU MUST HAVE ONE  ACADEMIC sOURCE FOR EACH RESPONSE. How these 5 responses related to the website and use examples from site and then back up with source.

For this assignment please note the following expectations:

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AAPA title page, reference page, and formatting.
Use at least four academic/scholarly sources.
Use properly cited quotes and paraphrases when necessary.
Complete, polished, and error-free cohesive sentences.
Contains an introduction, body, and conclusion.

Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:

Colors
Lines
Shapes
Balance
Contrast

Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:

Target audience specifics (age, profession, gender, financial status, etc.)
Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)

Technical Response – When analyzing a viewer’s response to certain visuals, we need to consider the technical visual aspects that may affect perception. Describe how visuals affect the interpretation of the intended media communication message. Address specific technological elements that impact perception. When analyzing the Technical Response, consider the Laws of Perceptual Organization (similarity, proximity, continuity, common fate, etc), and at least two of the following types of visuals:

Drop-down menus
Hover-over highlighting
Animations
Quality of visuals

Emotional Response – When analyzing a viewer’s Emotional Response, it is important to consider the targeted audience preferences and emotional intelligence. Discuss what the viewer might want to see and what type of visual presentation will set the tone for that response. When analyzing the Emotional Response, consider the effects of at least two of the following types of visuals:

Mood setting colors
Mood setting lighting
Persuasive images
Positioning of search or purchase buttons
Social media icons and share options

Ethical Response – When analyzing a viewer’s Ethical Response, it is important to consider the targeted audience values and beliefs. Identify any negative messages about certain ideas, groups, or cultures. Describe and pinpoint images that may be inappropriate for a variety of viewers. Keep in mind that your website can be accessed by all ages and groups. When analyzing the Ethical Response, consider at least two of the following types of visuals:

Visual stereotypes
Limitations in diversity
Inappropriate images for all audiences
Digital alterations
False representation or advertising
thesis_and_outline_template_for_mmc3407.docx

Unformatted Attachment Preview

Running head: VISUAL COMMUNICATION
Assignment Title
Student Name
Author Note
This research is being submitted on *insert date in this format – *, for
1
VISUAL COMMUNICATION
2
Final Visual Analysis Project – Thesis & Outline
A thesis statement will give your readers direction. It will discuss the main elements of
your analysis findings. Your thesis statement should clearly state the effect of the visual elements
on viewers. Review these examples:
Example 1 — The analysis of the five perspectives will demonstrate how the visuals used
in ___________ website work together to create an emotional connection with viewers to
persuade them to purchase these products.
Example 2 – The analysis of the five perspectives will demonstrate how the visuals in
_____________ website enhance the viewer’s understanding of the concepts presented
by transcending language barriers and clarifying communication.
Create your Thesis Statement here:
VISUAL COMMUNICATION
3
Final Visual Analysis Outline
I.
Introductory Paragraph
a. General statements about visual communication and media
b. General statements about the effects of visuals on viewers
c. Thesis Statement (the last sentence of your Introduction)
II.
Sensory Response
a. Visual examples of Sensory Responses used in website (include as many as you
deem important to consider)
b. Analysis of the effects of these visuals (include as many as you deem important to
consider)
c. Analysis of how the visuals may be used to strategically reach the targeted
audience (include as many as you deem important to consider)
d. Details, information, examples that support your analysis ideas (include as many
as you deem important to consider)
e. Quotes/paraphrases from academic sources substantiating your analysis ideas
III.
Perceptual Response
a. Visual examples of Sensory Responses used in website (include as many as you
deem important to consider)
b. Analysis of the effects of these visuals (include as many as you deem important to
consider)
c. Analysis of how the visuals may be used to strategically reach the targeted
audience (include as many as you deem important to consider)
VISUAL COMMUNICATION
4
d. Details, information, examples that support your analysis ideas (include as many
as you deem important to consider)
e. Quotes/paraphrases from academic sources substantiating your analysis ideas
IV.
Technical Response
a. Visual examples of Sensory Responses used in website (include as many as you
deem important to consider)
b. Analysis of the effects of these visuals (include as many as you deem important to
consider)
c. Analysis of how the visuals may be used to strategically reach the targeted
audience (include as many as you deem important to consider)
d. Details, information, examples that support your analysis ideas (include as many
as you deem important to consider)
e. Quotes/paraphrases from academic sources substantiating your analysis ideas
V.
Emotional Response
a. Visual examples of Sensory Responses used in website (include as many as you
deem important to consider)
b. Analysis of the effects of these visuals (include as many as you deem important to
consider)
c. Analysis of how the visuals may be used to strategically reach the targeted
audience (include as many as you deem important to consider)
d. Details, information, examples that support your analysis ideas (include as many
as you deem important to consider)
e. Quotes/paraphrases from academic sources substantiating your analysis ideas
VISUAL COMMUNICATION
VI.
5
Ethical Response
a. Visual examples of Sensory Responses used in website (include as many as you
deem important to consider)
b. Analysis of the effects of these visuals (include as many as you deem important to
consider)
c. Analysis of how the visuals may be used to strategically reach the targeted
audience (include as many as you deem important to consider)
d. Details, information, examples that support your analysis ideas (include as many
as you deem important to consider)
e. Quotes/paraphrases from academic sources substantiating your analysis ideas
VII.
Concluding Paragraph
a. Thesis Statement (the first sentence of your Conclusion)
b. General statements about visual communication and media conclusions
c. General statements about conclusions regarding the effects of visuals on viewers
VISUAL COMMUNICATION
6
References
Landa, R. (2018). Graphic design solutions (6th ed.). Boston, MA: Wadsworth Cengage
Learning.
**At least three other articles or sources used in this paper should be added to this page
– four sources are required in total.

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