Expert Answer:Week 2 Hospital Management For Baby Boomers 4Ps Of

  

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MARKETING APPLICATION PAPER INSTRUCTIONS
Using the scenario below, write a recommendation in a paper of at least 500 words and in current
APA format and is supported by 2 peer-reviewed, scholarly references and 1 instance of biblical
integration.
Demographic trends indicate that a large number of baby boomers are on the verge of retiring.
The Bay Area Medical Practice is meeting to focus on the next 5-year strategic plan. It has
performed a patient analysis and has determined that 40% of its patient base is composed of baby
boomers. From an operational perspective; what would be your recommendation to address the 4
P’s of Marketing?
RUBRIC- PLEASE BE SURE TO FOLLOW GUDIE LINES TO ACHIEVE THE HIGHEST
GRADE
teria
Levels of Achievement
nt 70%
P
endations
eviewed
rences
ntegration
ure 30%
18 to 20 points
Provided Recommendations
that address all 4 P’s.
9 to 10 points
Used 2 peer-reviewed
references.
4 to 5 points
Included an instance of
biblical integration that
demonstrates an
understanding of the
objective or lesson from the
Christian perspective.
16 to 17 points
Provided Recommendations
that address at least 3 of the 4
P’s.
1 to 15 points
0 poin
Provided Recommendations that
addressed 2 or fewer 4 P’s.
7 to 8 points
1 to 6 points
Used only 1 peer-reviewed
reference.
Provided references but none are
peer-reviewed
2 to 3 points
1 point
Provided a Bible verse
Provided a Bible verse
somewhere in the assignment somewhere in the assignment
that shows some
understanding of the Christian
perspective.
0 poin
0 poin
nt APA
Grammar,
pelling
14 to 15 points
12 to 13 points
Current APA format,
Current APA format,
grammar, and spelling had no grammar, and spelling had, at
errors.
most, 1 minor error.
1 to 11 points
Submission included either 2
minor or 1 major APA format,
grammar, or spelling error(s).
0 poin

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