Solved by verified expert:i need a observation report for Zara clothing store of 1200 to 1500 words. in your own words with example. no citation required. it is just like observing the store. like how that’s working what type of people go their, why i choose that. and i wanna choose metro-town mall in Burnaby. so you can read instructions about that mall from net and but our choosing store is Zara and we have to write about that. and additional and important information you can get from attached file below.
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Project Report requirements:
(Due via Moodle-PDF format: one hour before class)
In no more than three pages (single spaced, 11 pt font-APA formatting) 1200-1500 words
provide your observations and recommendations to the following questions. (Cover page and
appendix are extra).
– Follow APA formatting style- Provide a cover page and an appendix for any reference material
or sources of information.
– Provide a photo of you in front of the mall signage on the date of the visit, within the
appendixUse the following headings: (Include: Date of visit , Shopping Complex visited, Retail store
Section 1: (Mall)
Target customers: Who are the mall’s key customers after your observation? Try and be
specific. (Key segments-could be more than one) Why?
Mall attractiveness: What has the mall done to make it attractive to these segments? Provide
specific details, pictures in appendix are a good choice. Think about the decor, presentation,
types of tenants, parking, placement of restaurants, everything the mall has control over. Feel
free to provide an example.
Advertising: What sort of advertising have you observed about this mall? And how does it relate
to these segments?
Recommendations: What would be your recommendations to improve?(Think about the target
audience(s) and what else could the complex due to improve? Consider signage, use of
technology, transportation, store mix).
Section 2: (Retailer)
Target customers: For your selected retailer, who is there key customer segment based on your
observation? Why? Try and be specific if you can.
Attractiveness: What have they done to attract this key customer segment? Think about aspects
of customer service, presentation, selection, lighting, display, signage, loyalty and featured
products. Try to provide some detail and feel free to provide an example.
Recommendations to improve: (In your opinion what could the retailer do better, more of,
remove etc to improve sales to the target audience(s).
Summary: In your own words – what have you learnt by walking through a mall and applying
basic marketing principles?
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